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Selected Works

Richard W. Pollay

1984

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Full-Text Articles in Marketing

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay Dec 1983

The Languishing Of Lydiametrics: The Ineffectiveness Of Econometric Research On Advertising Effects, Richard W. Pollay

Richard W. Pollay

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