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Full-Text Articles in Marketing
An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson
OTS Master's Level Projects & Papers
Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …
An Estimate On The Supply And Demand Of Marketing Education Teachers In The Next Five Years In The Hampton Roads, Virginia Area, Alison Danielle Briel
An Estimate On The Supply And Demand Of Marketing Education Teachers In The Next Five Years In The Hampton Roads, Virginia Area, Alison Danielle Briel
OTS Master's Level Projects & Papers
As of 2017, there is a lack of information about the number of Marketing Education teachers at the high school level employed in the Hampton Roads area of south eastern Virginia. Marketing Education is an essential subject to teach at the secondary level because it prepares students for careers in marketing and management. For this study, a survey was created to understand the current state of Marketing Education and the supply and demand of Marketing Education teachers. This study primarily focused on Marketing Education programs in the high school setting. A survey consisting of open-ended questions was developed and distributed …
Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams
Awareness Of Cotton Among Generation Y, Keidra Hatchett, Nichole Williams
OTS Master's Level Projects & Papers
The purpose of this study was to determine the awareness and use of cotton in fabric and clothing by Generation Y (college students 18-15) for enhanced product marketing.