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Full-Text Articles in Marketing

Production Of High-Value Wheats : One Sustainable Answer To The Cost:Price Squeeze, Wal Anderson, Alan Peggs, Doug Sawkins Jan 1993

Production Of High-Value Wheats : One Sustainable Answer To The Cost:Price Squeeze, Wal Anderson, Alan Peggs, Doug Sawkins

Journal of the Department of Agriculture, Western Australia, Series 4

Farmers and scientists alike over the past decade have sought to address the declining terms of farm trade (the cost.price squeeze) by increasing wheat yields in ways that will ensure both their economic and ecological survival. Nevertheless, costs have continued to increase as a proportion of the value of the product.

Many farmers have increased their wheat yields substantially and the industry as a whole is more conscious of the quality of its product.

Over the past 10 years or more there has been intense interest in, and considerable adoption of. conservation farming techniques such as minimum tillage, residue retention, …


A Tale Of Two Ladies : Pink Lady And Sundowner, John Cripps, Eleanor Melvin-Carter Jan 1993

A Tale Of Two Ladies : Pink Lady And Sundowner, John Cripps, Eleanor Melvin-Carter

Journal of the Department of Agriculture, Western Australia, Series 4

It is five years since the first Western Australianbred Pink Lady and Sundowner apples were sold on the local market. In that time, these crisp, sweet flavoursome apples have become top-selling, premium fruit.

The story is no different overseas. Trial shipments to London, Taiwan and Singapore have indicated a big demand for the unique Pink Lady apple - far more than Western Australia can presently supply.

One million fruiting Pink Lady apple trees are needed to meet anticipated export sales. Today, there are only 100,000 trees in the ground, of which about half are bearing fruit.

New high quality apple …