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Department of Primary Industries and Regional Development, Western Australia

1968

Marketing

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Full-Text Articles in Marketing

Local Marketing Of Citrus Fruits, K T. Whitely Jan 1968

Local Marketing Of Citrus Fruits, K T. Whitely

Journal of the Department of Agriculture, Western Australia, Series 4

CITRUS fruits are always popular on the local market but recently supplies from South Australia have made the market a very competitive one.

The situation demands the marketing of high quality citrus from growers in Western Australia.

The need to harvest the bulk of the Navel orange crop over a rather limited period and the resultant tendency for oversupply during that time also necessitates high standards of presentation to maintain firm prices.