Marketing Commons^™

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

Meat Marketing : The L.I.P.C. And Japan's Meat Import Controls, G C. George

Journal of the Department of Agriculture, Western Australia, Series 4

hardly a week passes without some reference to Japan's Livestock Industry Promotion Corperation (L.I.P.C.), and its effect on Australian meat exporters.

This article describes some of the functions of the L.I.P.C., and attempts to provide some insights into the Japanese meat market. The author, Gil George, recently returned from Japan after completing a Master's degree in Economics.