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Full-Text Articles in Marketing
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul
Female Sports Endorsement And Attitudes Toward Brands And Advertisements, Natsuda Saritmuthakul
Theses Digitization Project
The purpose of this study is to establish the means to understand how female sport endorsers are chosen in advertising - whether the choice is based upon physical appeal or professional career.