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Full-Text Articles in Marketing
Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne
Impacts Of The Covid-19 Pandemic On Business Education: Case For The Aacsb’S Agility Standard, Lucy Ojode, Mulugeta Wolde, June Claiborne
Southwestern Business Administration Journal
We explored an undergraduate business program’s navigation of an unplanned change, response to the Covid-19 pandemic-occasioned move to online learning, and the resilience of its curriculum by following cohorts of students through two consecutive courses from the end of 2019 through 2020 up to summer 2021. The exploration was aimed at the assessment of the impact of the pandemic-induced disruptions, i.e., how the school’s curriculum fared through the pandemic. Premised on the school’s accreditor, AACSB’s agility-cultivating curriculum guideline, the curriculum should adapt and stabilize post-pandemic. To identify the appropriate cohort for observation, we scrutinized the four progressive levels of agility …
Generational Differences & The Millennial Impact On Business, Micah Wittschen
Generational Differences & The Millennial Impact On Business, Micah Wittschen
Marketing Undergraduate Honors Theses
Business is the backbone of the United States of America. Often called The American Dream, citizens grow up with the idea that the possibilities are endless living in the land of opportunity. This dream also comes with the desire for a family, thus a good job is needed for financial support. It is often believed and proven that those that work hard can yield financial returns and benefit socially.
Generational differences trickle down to every aspect of life including the different trends and impacts each cohort has on business. Each generation has a different view of work and behaves differently …
Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew
Assessing Leadership In Business – Marketing: A Critical Investigation Of Reed Hastings, Nolan Mcandrew
Honors Scholar Theses
Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and has also established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing and recognizing others; and creating a winning culture to offer a critical assessment of Reed Hastings as a leader within the business arena.