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Articles 1 - 2 of 2
Full-Text Articles in Marketing
Eagle Lager: A Sorghum Success Story On Many Levels, Ian Mackintosh
Eagle Lager: A Sorghum Success Story On Many Levels, Ian Mackintosh
INTSORMIL Presentations
In 1999 in Uganda we were faced with a static but highly competitive market.
Needed to grow our market and to do this we needed to make beer cheaper
It was felt that a suitable local ingredient would reduce the cost of manufacture and stimulate local agriculture and the economy as well as provide opportunities for growth and profit for the company.
An extensive base line study of the Ugandan agricultural sector was undertaken to determine what was “out there.”
It was clear that there was enormous potential but little else.
Sorghum seemed the logical starting point because there was …
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Kimmel Education and Research Center: Presentations and White Papers
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.