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Full-Text Articles in Marketing

East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University Jan 2013

East Bay Coalition For The Homeless Project: Final Report, Fall 2012 Marketing Research Class, Roger Williams University, Spring 2013 Special Topics Marketing Class, Roger Williams University, Spring 2013 Web Development Center Class, Roger Williams University

Business

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus.


Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson Jan 2013

Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson

Marketing and Communications

Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.