Marketing Commons^™

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Browsers Beware: Avoiding Legal Entanglements On The Internet, Michael Zugelder, Theresa Flaherty, James Johnson

Finance Faculty Publications

When Chicago resident David Loundy ordered a compact disk on the Internet from a British Web site, he received an e-mail confirming his order. Loundy expected to pay the advertised price of £8.99, or about $14. When he was subsequently charged £12.99, Loundy was incensed. He argued that he had accepted the set price of £8.99 and insisted that he pay no more for the disk. But when Loundy filed suit in England under the Consumer Protection Act of 1987, he was told that the Act did not apply to him because, under English common law, the place of the …

Psychological Influencers Of A Consumer's Innovative Propensity: A Cross-Cultural Examination, Angela D' Auria Stanton

Theses and Dissertations in Business Administration

The purpose of this effort was to focus on measuring the psychological characteristics (specifically perceived risk, dogmatism, fatalism, self esteem, empathy, and cognitive complexity) of the innovative consumer. In order to assess the various relationships and interrelationships that exist in the psychological determinants of innovativeness, a structural modeling approach was employed. The model was also tested in a two country setting in order to determine its robustness cross-culturally. The innovative behavior measure focused on a single domain, the Internet, since innovativeness does not typically overlap across product categories (e.g. Gatignon and Robertson 1985).

Overall, the results of the test of …