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The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
Marketing Theses & Dissertations
It is well acknowledged that consumer ethnocentrism has a negative effect on evaluations of foreign products, brand-related attitudes toward foreign brands, and purchase intentions of the non-local products. However, an investigation into the role of consumer ethnocentrism at the post-consumption stage had been neglected. Specifically, when a product fails for a consumer. The main purpose of this dissertation is to study the role of consumer ethnocentrism on the post purchase consumption emotions and complaint behaviors. This dissertation proposes that cognitive appraisals of antecedent events and individual social traits will lead to differentiated outcomes. Domestic products that are perceived to be …
The Impact Of Collective Animosity And Collective Guilt On The Judgments Of And Preferences For Japanese Products, Amro Maher
Theses and Dissertations in Business Administration
Collective animosity and its effects on consumers' perceptions of and preferences for foreign products from the perpetrators' country of origin has received considerable attention in the marketing literature (Ettenson and Klein 2005; Klein, Ettenson and Morris 1998; Klein 2002; Nijseen and Douglas 2005). Collective animosity however is only one possible emotion that might be experienced towards other groups (Smith 1993; Smith 1999; Mackie, Devos and Smith 2000). Collective guilt is one of these possible emotions that have received considerable attention in the social psychology literature. Collective guilt refers to the distress that one might feel due to moral transgressions performed …