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Full-Text Articles in Marketing
Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han
Determinants Of Organic Cotton Apparel Purchase: A Comparison Of Young Consumers In The Usa And South Korea, Tae-Im Han
STEMPS Faculty Publications
The purpose of this research was to examine consumers from distinct cultural groups and identify similarities and differences in their green purchase behaviors. The sample consisted of consumers from the U.S.A. and South Korea and the theory of planned behavior was used as a theoretical framework to test the influence of diverse constructs on consumers' purchase intentions toward organic cotton apparel. For both countries, perceived behavioral control (PBC) and descriptive norms were strong predictors of purchase intentions and injunctive norms strongly influenced attitude formation. However, the study also found different results between the two groups. For example, while attitude was …
Intercultural Accommodation Of Ethnic Minority Consumers: An Empirical Examination Of The Moderating Effects In Service Encounters, Sarah Mady
Theses and Dissertations in Business Administration
The current study proposed a model of intercultural accommodation and nine emergent hypotheses grounded in three theories: Accommodation Theory, Distinctiveness Theory and the Elaboration Likelihood Model. The study expected that the offering of a service in the minority consumer's language and by an ethnically-similar service provider will lead to favorable service quality perceptions, in the absence of any intervening variables. Ethnic minority consumers were also expected to differ in their perceptions of service quality when intercultural accommodation efforts were or were not offered given a number of intervening variables. The proposed model and the nine hypotheses were assessed via a …
First-Mover Advantage: A Cross-National Comparison Of Mature And Emerging Market Consumers' Attitudes Toward Pioneer And Follower Brands, Tarek T. Mady
Theses and Dissertations in Business Administration
A number of scholars suggest that the ability to accrue any competitive advantage stemming from time of entry is a function of the type of market being entered (e.g., Lieberman and Montgomery 1988; Kerin et al. 1992; Szymanski et al. 1995; VanderWerf and Mahon 1997). This dissertation extended the current behaviorally-based research domain of the field vis-a-vie a survey-based comparative study of mature market (U.S.) and emerging market (Indian) consumers' attitudes toward pioneer and follower brands. Two fundamental questions were asked: (1) Are there significant attitudinal differences between mature market and emerging market consumers based on order of …