Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Marketing
Three Essays On Opportunistic Claiming Behavior In A Services Setting: Customers And Front Line Employees Perspectives, Denis Khantimirov
Three Essays On Opportunistic Claiming Behavior In A Services Setting: Customers And Front Line Employees Perspectives, Denis Khantimirov
Theses and Dissertations in Business Administration
This three-essay dissertation integrates the literatures on opportunistic claiming behavior, customer complaining and persuasion theories to examine the following research questions: (1) what factors influence frontline employee's perceived legitimacy of consumer complaints in a services setting? and (2) what drivers impact the consumer's propensity to make opportunistic claims?
More and more customers nowadays attempt to take advantage of service failures and claim what they can, rather than what they deserve given the service encounter circumstances. Given the narrow profit margins and fierce competition, the issue of opportunistic claiming behavior has become increasingly relevant over the past few years. Firms can …