Marketing Commons^™

Ethics And Entertaining In Business: A Qualitative And Quantitative International Study, Stefanie L. Boyer, Michael Rodriguez

Marketing Department Faculty Journal Articles

Student expectations of entertaining have ethical implications for business in the global workforce. This twopart study examines entertaining from an international workforce perspective. A content analysis of 55 French and American graduating business students illustrates cultural differences in ethical challenges of entertaining related to boundaries, drinking, resources and bribes. Utilizing Partial Least Squares (PLS) and Hofstede's model as a framework, we analyzed the data from 228 American and French business school students and examined the relationship among internal bonding, perceived sales performance and entertaining orientation. Study two finds that entertaining behaviors have ethical implications in international business development in both …