Marketing Commons^™

Opportunities Unlimited : Bryant College Helps Girls Win High Positions In Business

Historical Documents of Bryant University (1863-present)

This is a brochure from 1949 written to attract potential female students to Bryant College. It tells the story of Ginny, a fictional young woman attending Bryant with plans to enter the business world after graduation.

"The old high school crowd was breaking up, Ginny thought. Madge was going to the University to study English. Helen wanted to be a nurse. Eileen planned to continue her violin studies. But Ginny had other plans."

Betty Comes To Bryant College

Historical Documents of Bryant University (1863-present)

Promotional brochure written to convince career-minded female students to study business at Bryant College. It outlines the Bryant experience of the mid-40s in the story of Betty, a hypothetical student who enrolls in the School of Secretarial Science.

A College Of Higher Education For Business

Historical Documents of Bryant University (1863-present)

Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.

"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."

Correct Conduct For Career And College, Anne Kent

Historical Documents of Bryant University (1863-present)

Pamphlet outlining the rules of etiquette young female students should follow throughout their academic and business careers, as determined by Anne Kent and Emily Post.

Betty Wins A Malted

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.