Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Tourism and Travel

PDF

University of Tennessee, Knoxville

Branding

Articles 1 - 1 of 1

Full-Text Articles in Marketing

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins May 2014

The Most Powerful Mouse In The World : The Globalization Of The Disney Brand, Michaela J. Robbins

Chancellor’s Honors Program Projects

No abstract provided.

Go to article