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Articles 1 - 10 of 10
Full-Text Articles in Marketing
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
Leona Tam
Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such tendencies is important, since the innovation process is characterized by a series of investment decisions typically made by teams, yet prone to significant biases. Regulatory focus theory provides a framework for understanding the dominant motivations driving decision-making during goal pursuit. It argues that individuals operate under either a promotion or prevention focus, influencing preferences for stability vs. change. We …
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert
MBA Faculty Conference Papers & Journal Articles
Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …
Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi
Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi
Information Systems and Quantitative Analysis Faculty Publications
The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.
Social Media Marketing: Gaining A Competitive Advantage By Reaching The Masses, David J. Perdue
Social Media Marketing: Gaining A Competitive Advantage By Reaching The Masses, David J. Perdue
Senior Honors Theses
Social media marketing involves the use of online social media tools—such as Facebook, Twitter, and LinkedIn—to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers. However, the magnitude of resources available and the potential consequences of a failed social media marketing campaign have left many companies in a state of uncertainty. How can a company develop a social media marketing strategy that will prove successful in the long run? Instead …
2010 Ijbe Front Matter, Tamra Connor
2010 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International
Writing A Usda Process Verified Program, Noah Nelson
Writing A Usda Process Verified Program, Noah Nelson
BioResource and Agricultural Engineering
This senior project undertakes the writing of a United States Department of Agriculture (USDA) Process Verified Program (PVP) for the cattle in California Polytechnic State University’s Beef Program. This project covers the writing of the program, its submittal for review and auditing from the USDA, and the management changes required in Cal Poly’s beef program.
The Potential Implications Of Web-Based Marketing Communications For Consumers' Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar R. Madhavaram, Radha Appan
The Potential Implications Of Web-Based Marketing Communications For Consumers' Implicit And Explicit Brand Attitudes: A Call For Research, Sreedhar R. Madhavaram, Radha Appan
Marketing
Two developments in the last two decades frame the importance of Web-based marketing communications for firms. First is the phenomenal growth of the Internet as a viable commerce and communication option and second is the clear shift in attitude research toward recognizing the pervasive role of automatic processes in almost all the social psychological processes. Therefore, this article discusses the potential implications of Web-based marketing communications for consumers' implicit and explicit attitudes. In doing so, first, this article reviews the emergence of research on implicit attitudes, distinguishes implicit attitudes from explicit attitudes, and discusses research on explicit and implicit attitudes …
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild
Kimmel Education and Research Center: Presentations and White Papers
Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
To Change Or Not To Change: How Regulatory Focus Affects Change In Dyadic Decision-Making, Jelena Spanjol, Leona Tam
Jelena Spanjol
Successful innovation requires teams to embrace and enact change. However, team members often differ in their preferences for change. We examine how regulatory focus affects dyadic teams’ tendencies to enact change across an array of repeated brand management decisions. Understanding such tendencies is important, since the innovation process is characterized by a series of investment decisions typically made by teams, yet prone to significant biases. Regulatory focus theory provides a framework for understanding the dominant motivations driving decision-making during goal pursuit. It argues that individuals operate under either a promotion or prevention focus, influencing preferences for stability vs. change. We …
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco
Editorial For Dynamics Of Innovation And Competitive Strategy In Transportation Research, Janet K. Tinoco
Management, Marketing and Operations - Daytona Beach
No abstract provided.