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Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand
Digital/Social Media As An Audience Marketing Tool To Promote Corporate Events, Corie Rand
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this professional paper, a case study, is to determine the benefits of using digital/social media as an additional audience-marketing tool in promoting and increasing registration for business-to-business (B2B) corporate in-person events. This case study researches the state of the B2B publishing/media industry, and the media company, Reed Business Information (RBI) is the focus of this study. This paper will address RBI's business need to invest in additional revenue streams, and the potential of applying researched marketing tools that could help to promote and drive registration for events. The impact of applying digital/social media, as a marketing tool, …