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Full-Text Articles in Marketing
For Him It Rains, For Her It Pours: How Weather And Gender Impact Consumption, Singapore Management University
For Him It Rains, For Her It Pours: How Weather And Gender Impact Consumption, Singapore Management University
Perspectives@SMU
Marketers and business managers benefit from knowing why weather may be associated with increased consumption, and how this process may differ across men and women, according to UNSW Business School research
How Some New Products Succeed While Others Flop, Singapore Management University
How Some New Products Succeed While Others Flop, Singapore Management University
Perspectives@SMU
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.