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- Consumer culture (1)
- Customer satisfaction (1)
- Drivers (1)
- Focus groups (1)
- History (1)
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- Improvements (1)
- International Roughness Index (1)
- Iowa (1)
- Minnesota (1)
- Pavement conditions; Pavement performance Policy (1)
- Public opinion (1)
- Ride quality (1)
- Roughness (1)
- Rural highways (1)
- Social process (1)
- State departments of transportation (1)
- Surveys (1)
- Sustainable consumption (1)
- Trust (Psychology) (1)
- Two lane highways (1)
- Wisconsin (1)
Articles 1 - 16 of 16
Full-Text Articles in Marketing
2002 December, Office Of Communications & Marketing, Morehead State University.
2002 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 2002.
2002 November, Office Of Communications & Marketing, Morehead State University.
2002 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 2002.
2002 October, Office Of Communications & Marketing, Morehead State University.
2002 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 2002.
2002 September, Office Of Communications & Marketing, Morehead State University.
2002 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 2002.
2002 August, Office Of Communications & Marketing, Morehead State University.
2002 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 2002.
2002 July, Office Of Communications & Marketing, Morehead State University.
2002 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 2002.
2002 June, Office Of Communications & Marketing, Morehead State University.
2002 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 2002.
2002 May-December, Morehead State University. Office Of Athletics.
2002 May-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from May to December of 2002.
2002 May, Office Of Communications & Marketing, Morehead State University.
2002 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 2002.
2002 April, Office Of Communications & Marketing, Morehead State University.
2002 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 2002.
2002 March, Office Of Communications & Marketing, Morehead State University.
2002 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 2002.
2002 February, Office Of Communications & Marketing, Morehead State University.
2002 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 2002.
2002 January-April, Morehead State University. Office Of Athletics.
2002 January-April, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to April of 2002.
2002 January, Office Of Communications & Marketing, Morehead State University.
2002 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 2002.
The Sustainability Of Sustainable Consumption, Paddy Dolan
The Sustainability Of Sustainable Consumption, Paddy Dolan
Articles
This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural and historical contextualization of consumption. I argue that Macromarketing should adopt modes of inquiry that more fully engage with this contextualization. The implicit assumptions of ‘sustainable consumption’ center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes, they are macro processes at work. Consumer practices are cultural and …
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, James K. Giese
Public Perceptions Of The Midwest’S Pavements: Policies And Thresholds, David Kuemmel, Richard Robinson, Ronald C. Sonntag, Robert Griffin, James K. Giese
Marketing Faculty Research and Publications
A 5-year, pooled fund study with the Iowa, Minnesota, and Wisconsin departments of transportation assessed the public's perceptions of pavement improvement strategies and developed thresholds of satisfaction using the departments' physical indices, such as pavement ride and condition on rural, two-lane highways in the states. Approximately 3,600 drivers in the three states were involved in the three phases of the project, which included 18 focus groups, 400 statewide surveys in each state, and 2,300 targeted surveys across the three states. A multidisciplinary team from Marquette University and a mass media survey lab conducted the studies. A summary of focus group …