Marketing Commons^™

1996 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1996.

Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

1996 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1996.

What You Need To Know About Upcs: Applying Bar Code Technology To Boost Marketing & Cut Costs, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.

1996 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 1996.

Money Supply, Inflation And The Nigerian Economy, Paul A. Ogwuma

Bullion

Experience in many countries, including Nigeria, show that fiscal policies, in particular, intended primarily to stimulate output growth and enhance real income often end up as a major source of financial imbalances and macro-economic instability. The accompanying high inflation has critical allocative and distributional implications that can be detrimental to the growth process. It is against this background that, this short paper attempts, to identify the relationship between monetary growth and inflationary developments in Nigeria and the implications for economic growth. Following this Introduction, Thus, the challenge of maintaining monetary stability has often been a difficult one, the world over, …

1996 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 1996.

1996 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 1996.

1996 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 1996.

1996 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 1996.

1996 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 1996.

1996 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 1996.

The Airline Quality Rating 1996, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 96-4

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple factors important to consumers. Development history and calculation details for the AQR rating system are detailed in The Airline Quality Rating issued in April, 1991, by the National Institute for Aviation Research at Wichita State University. This current report, Airline Quality Rating 1996, contains monthly Airline Quality Rating scores for 1995. Additional copies are available by contacting Wichita State University or the University of Nebraska at Omaha.

The Airline Quality Rating 1996, contains …

Extreme Response Style, Irvine Clarke Iii

Theses and Dissertations in Business Administration

The objective of this research was to understand the effect of culture on Extreme Response Style (ERS) for cross-cultural marketing efforts employing Likert type scales. Growth in quantitative cross-cultural marketing research has brought alternative methodological considerations, like ERS, to the forefront of attention, since, traditional inferential statistics used in group comparisons become confounded by this systematic bias. Marketers comparing groups with differing degrees of response style may incorrectly make claims based on observed differences that are strictly attributable to cultural ERS. Therefore, the specific objective of this dissertation was to relate ERS to culture, Likert response formats and to demonstrate …

1996 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 1996.

1996 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 1996.

1996 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 1996.

1996 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 1996.

1996 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1996.

The Other Faces Of Mount Rushmore: Tourism, Advertising, And The Commodity Of Experience, Jill Angela Mcnutt

Dissertations, Theses, and Masters Projects

No abstract provided.