Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Marketing (2)
- American Dream (1)
- Body image (1)
- Business (1)
- CSR (1)
-
- Darling (1)
- Data Collection (1)
- Devices Listening to You (1)
- Dove (1)
- Economy (1)
- Finance (1)
- Financial services industry (1)
- Food insecurity (1)
- Gen Z (1)
- Green Consciousness (1)
- Green Consumerism (1)
- Lovemarks (1)
- Magazine (1)
- Paper Towels (1)
- Patriotic (1)
- Philanthropy (1)
- Privacy (1)
- Recession (1)
- Self-esteem (1)
- Service Learning (1)
- Service learning (1)
- Social media (1)
- Technology (1)
- The Green Gap (1)
- Theory of Planned Behavior (1)
Articles 1 - 6 of 6
Full-Text Articles in Marketing
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart
Marketing Undergraduate Honors Theses
Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success. Social …
Corporate America Gives Back: Exploring The Best Practices And Implemented Programs That Help Combat Food Insecurity In America, Emily Uvaney
Marketing Undergraduate Honors Theses
As businesses of all types become more self-aware and responsive to consumers’ interests, they are quickly adapting their business models to include pillars of philanthropy. Philanthropic qualities are especially important in regards to the CPG industry (consumer packaged goods) since they often produce food products. Many consumers and analysts believe that CPGs have a moral obligation to cater to people with various types of dietary needs, restrictions, and preferences while also helping customers meet their nutritional minimums. Companies can aid consumers in a plethora of ways. Beneficial programs can include initiatives like fundraising, food drives, internal employee assistance programs, and …
Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto
Brave New World Reboot: Technology’S Role In Consumer Manipulation And Implications For Privacy And Transparency, Allie Mertensotto
Marketing Undergraduate Honors Theses
Most consumers are aware that our data is being obtained and collected through the use of our devices we keep in our homes or even on our person throughout the day. But, it is understated how much data is being collected. Conversations you have with your peers – in a close proximity of a device – are being used to tailor advertising. The advertisements you receive on your devices are uniquely catered to your individual person, due to the fact it consistently uses our data to produce efficient and personal ads. On the flip side, our government is also tapping …
The Bridge To Closing The Green Gap, Samantha Rife
The Bridge To Closing The Green Gap, Samantha Rife
Marketing Undergraduate Honors Theses
In today’s society, we have seen the theme of green consciousness and sustainability become more prevalent as the years pass by. Even as this concept seems to increase in consumer engagement there is not a proportional increase in consumer behavior. This is what is referred to as the gap between green consciousness and green consumerism. Many believe the root of this issue can be solved by increasing regulations. However, I believe this gap can be narrowed by using brands to shift consumers behaviors through their message. The main question that I want to focus in on is, “Can a brand …
Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis
Media’S Portrayal Of Women And Its Impact On Body Image And Self-Esteem, Hannah Bareis
Marketing Undergraduate Honors Theses
This project addresses the portrayal of women in media and its damaging effects on body image and self-esteem. It raises two critical questions: What negative impact is media creating on women? What can be done to combat these destructive effects?
According to a study done by Common Sense Media, "American teens use an average of 9 hours of media daily, not including for school and homework" (Common Sense Media, 2015). This data, along with many others, shows the severity of media exposure to teens. This has brought a valuable discussion to the table. How has this impacted female body image, …
The Recession Of 2008: For Better Or For Worse, Kelsy Litchenburg
The Recession Of 2008: For Better Or For Worse, Kelsy Litchenburg
Marketing Undergraduate Honors Theses
With nonstop discussion about the current recession in the government, news, classroom, social media, and any other type of communication outlet, there is seldom a minute that Americans are not impacted by our current economic condition. Constantly, we are faced with pitfalls of the recession, like job loss and a declining house market, but who is to say that the motion of our economy doesn't follow Newton's third law stating that for every action, there is an equal and opposite reaction? Meaning that for each negative this recession brings, might there also be a positive social effect as well? After …