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Full-Text Articles in Marketing
‘Blown Away ’: Partnering On A Netflix Reality Series To Promote Glassblowing Education, Christine Szustaczek
‘Blown Away ’: Partnering On A Netflix Reality Series To Promote Glassblowing Education, Christine Szustaczek
Publications and Scholarship
Despite having taught the craft of working with glass for 50 years and playing an instrumental role in establishing a community of glass artists and glassblowers throughout Canada, Sheridan College’s glass programme had been experiencing declining enrolment for several years. This case study outlines the innovative approach taken by Sheridan to generate visibility for and interest in its Honours Bachelor of Craft and Design – Glassblowing programme by partnering with Netflix to create a competition-based reality TV series about glassblowing called Blown Away.
Advertising And Marketing Communications, Aswin Thomas
Advertising And Marketing Communications, Aswin Thomas
Creative Thinking: Theory and Practice
Creativity in Advertising and Marketing Communications