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Full-Text Articles in Marketing
Hopeless Ugly Food? Estimating Heterogeneous Treatment Effects Of Marketing Strategies On Consumer Attitude And Wtp Via Machine Learning Approaches, Ran Li
LSU Master's Theses
Around one-third of food produced for human consumption is wasted every year, partially caused by consumer's unwillingness to purchase ugly food. We explore opportunities to favorably support consumer's considerations for ugly food by analyzing survey responses from 1099 U.S. adults. We find that without any marketing strategies applied, a great discount has to be provided to sell ugly food. By using appropriate marketing strategies, consumer's attitudes and willingness to pay for ugly food can be changed positively. However, the effects of ugly food marketing attributes are heterogeneous among consumers with different attitudes towards ugly food. Consumers with negative attitudes towards …
The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc
The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc
LSU Master's Theses
This thesis research provides insight into the wood pellet manufacturing industry from the perspectives of residents in the US South, focusing on environmental, social, and economic constructs. The region is the largest producer and exporter of wood pellets in the world. The focus of previous research on wood pellets has focused on environmental, energy, and economic attributes. This study is the first of its kind to expand the research to investigate in-depth socio-economic dynamics and fill a general gap in knowledge of the relationship between the wood pellet industry and public supply-side issues in the region. Two rounds of a …
Branding Of Professional Service Firms, Aditi Balasubramaniam
Branding Of Professional Service Firms, Aditi Balasubramaniam
Honors Theses
No abstract provided.
The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam
The Effect Of The Internet On Brand Loyalty, Aditi Balasubramaniam
Honors Theses
No abstract provided.