Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Keyword
-
- Brazil-China iron ore shipping market, supply-demand balance model, economic assessment model, optimum ship type (1)
- CACL, supply chain management, performance measurement, AHP (1)
- CHIO company, chemical logistics, global financial crisis, developing strategy, SWOT analysis (1)
- Cause marketing (1)
- Chinese factor, world dry bulk market, iron ore, price negotiations, three giants company, four trillion policy, combining forecast (1)
-
- Cold chain logistics, LRP model, China (1)
- Consumption philanthropy (1)
- Corporations (1)
- Deep sea oil transportation, brand strategy, fishbone diagram, EAHP (1)
- Dry bulk, seasonality, BDI, capsize (1)
- Global financial crisis, container shipping liner, deceleration, time charter, lay up, VSA (1)
- Global recession, dry bulk tramp shipping, Holt's method, seaborne trade, FFA (1)
- LNG, PNG, ANFIS, natural Gas, forecast, global warming, Kyoto Protocol, Qatar, Q-max, LNG fleet (1)
- Liner route, single-ship model, profit forecast, AHP, optimize (1)
- Logistics, strategy, SWOT (1)
- Marketing analysis, Chinese coffee market, logistic system, Colombian coffee exporters (1)
- Piracy, economic impact, Northern Sea route, Maritime Silk Road, substitution, feasibility analysis, cost analysis, Fuzzy Comprehensive Evaluation Model (1)
- Port competitiveness, port development, cooperation, coordination strategy (1)
- Risk value, Baltic Dirty Tanker Index, transportation of crude oil, conditional heteroscedasticity (1)
- Risk, chartering, avoidance, shipping market, financial storm (1)
- SWOT analysis, logistic, strategy, marketing, port (1)
- Shanghai International Shipping Center, evaluation indicators system, principal component analysis, cluster analysis (1)
- Shanghai LNG Program, risk evaluation, Delphi Method, Fuzzy Comprehensive Method (1)
- Social issues (1)
- Supply chain management, apparel industry, inventory management, CPFR, demand forecast, inventory control model (1)
- Publication
- Publication Type
Articles 1 - 30 of 34
Full-Text Articles in Marketing
2009 December, Office Of Communications & Marketing, Morehead State University.
2009 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2009.
2009 November, Office Of Communications & Marketing, Morehead State University.
2009 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2009.
2009 October, Office Of Communications & Marketing, Morehead State University.
2009 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October of 2009.
2009 September, Office Of Communications & Marketing, Morehead State University.
2009 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2009.
2009 August, Office Of Communications & Marketing, Morehead State University.
2009 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August of 2009.
Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao
Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao
World Maritime University Dissertations
No abstract provided.
Research On Brand Strategies Of Cdl Company, Wei Gu
Research On Brand Strategies Of Cdl Company, Wei Gu
World Maritime University Dissertations
No abstract provided.
The Study Of Supply Chain Management In Chery Automobile Co., Ltd, Fangfang Cai
The Study Of Supply Chain Management In Chery Automobile Co., Ltd, Fangfang Cai
World Maritime University Dissertations
No abstract provided.
The Study On Strategy Of Enhancing The Competitiveness Of Ports In Yantze Delta Area, Ying Han
The Study On Strategy Of Enhancing The Competitiveness Of Ports In Yantze Delta Area, Ying Han
World Maritime University Dissertations
No abstract provided.
Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun
Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun
World Maritime University Dissertations
No abstract provided.
Study The Chio Chemical Logistics Business Development Strategy Base On The Global Financial Crisis, Shang Xia
Study The Chio Chemical Logistics Business Development Strategy Base On The Global Financial Crisis, Shang Xia
World Maritime University Dissertations
No abstract provided.
The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang
The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang
World Maritime University Dissertations
No abstract provided.
Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui
Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui
World Maritime University Dissertations
No abstract provided.
Lng Shipping Market Analysis, Guangchuan Xia
Lng Shipping Market Analysis, Guangchuan Xia
World Maritime University Dissertations
No abstract provided.
Xyz Shipping Company's Development Strategies Based On The Analysis Of Brazil-China Iron Ore Shipping Market, Qichao Zhu
Xyz Shipping Company's Development Strategies Based On The Analysis Of Brazil-China Iron Ore Shipping Market, Qichao Zhu
World Maritime University Dissertations
No abstract provided.
Marketing Analysis Of The Chinese Coffee Market: Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo
Marketing Analysis Of The Chinese Coffee Market: Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo
World Maritime University Dissertations
No abstract provided.
The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen
The Research On Optimization Of Liner Route Between China To Middle East, Tingyi Chen
World Maritime University Dissertations
No abstract provided.
Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen
Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen
World Maritime University Dissertations
No abstract provided.
Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis
Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis
World Maritime University Dissertations
No abstract provided.
The Construction And Development Of Shanghai International Shipping Center, Shimin Wang
The Construction And Development Of Shanghai International Shipping Center, Shimin Wang
World Maritime University Dissertations
No abstract provided.
A Study On Opmtimizing The Cold Chain Logistic System In China, Huizhong Chen
A Study On Opmtimizing The Cold Chain Logistic System In China, Huizhong Chen
World Maritime University Dissertations
No abstract provided.
Strategy Research On The Problems Of Newlandocean Logistics Company, Lubin Liu
Strategy Research On The Problems Of Newlandocean Logistics Company, Lubin Liu
World Maritime University Dissertations
No abstract provided.
The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu
The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu
World Maritime University Dissertations
No abstract provided.
Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang
Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang
World Maritime University Dissertations
No abstract provided.
Chinese Factor On World Dry Bulk Market, Yunhong Zhang
Chinese Factor On World Dry Bulk Market, Yunhong Zhang
World Maritime University Dissertations
No abstract provided.
The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin
The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin
World Maritime University Dissertations
No abstract provided.
The Hidden Costs Of Cause Marketing, Angela M. Eikenberry
The Hidden Costs Of Cause Marketing, Angela M. Eikenberry
Public Administration Faculty Publications
From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.
2009 July, Office Of Communications & Marketing, Morehead State University.
2009 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2009.
2009 June, Office Of Communications & Marketing, Morehead State University.
2009 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for June of 2009.
2009 May, Office Of Communications & Marketing, Morehead State University.
2009 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for May of 2009.