Marketing Commons^™

Three Essays On Music And Consumer Behavior: The Impact Of Music Type On Product Evaluation And Purchase Intent, Gregory G. Maloney

FIU Electronic Theses and Dissertations

Music is omnipresent in consumer environments and is classifiable by multi-dimensional measures of affect. This research explores the relationship between affect perceived within music, and how the resulting affective state created by music influences product evaluations.

Three essays explore the relationship between affect valence and purchase intent, the moderating influence of music arousal, and the effect of positive affect cues perceived in products. Four studies provide supporting evidence that music influences product evaluations in the same direction as the music affect valence. Experienced affect in the listener mediates the relationship between music affect and product evaluations, and arousal moderates the …

Who Pays For Music?, Meg Aman

Honors Projects in Management

The purpose of this capstone project was to determine the attributes of consumers that pay for music, specifically music streaming services. The recent decline in current individual track sales and the increase in the number of streamed songs, highlights the relevance of this topic. The increasing popularity in music streaming has caused much contreversy in the music industry. Many artists are unhappy with the low revenue they receive from songwriting royalties from these streaming services that offer a free platform. Artists are not the only ones who need consumers to pay for music, the music streaming sites that provide free …