Marketing Commons^™

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

Pulses : Profitable New Crops For The Wheatbelt, Kadambot Siddique, Stephen Loss, Ian Pritchard

Journal of the Department of Agriculture, Western Australia, Series 4

Narrow-leafed lupins have beeb produced on sandy acid soils throughout the wheatbelt for more than two decades. However, the wheatbelt contains large areas ofsoilsnot suited to narrow-leafed lupins. For several years reasearchers have been examining alternatives to narrow-leafed lupins for these soils.

Kadambot Siddique, Stephen Loss and Ian Prichard look at production of these new grain legumes, known as pulses.

Cauliflower Exports Show Strong Growth, Dennis Phillips

Journal of the Department of Agriculture, Western Australia, Series 4

Cauliflowers were Western Australia's second most valuable horticultural export crop after carrots in 1993-94 with 11,593 tonnes exported for an estimated FOB value of $12.9 million.

Exports have increased 89 per cent in the last five years with spectacular growth in the January to March period. Western Australian exporters have effectively displaced Taiwan from the Singapore and Malaysian markets in this period to become year-round suppliers.

The crop is exported fresh by air or sea with Singapore and Malaysia accounting for more than 90 per cent of sales. Other traditional markets include Hong Kong and Brunei with small quantities going …

Diversification In The Woolbelt, John Allen

Journal of the Department of Agriculture, Western Australia, Series 4

The productivity and diversification initiative for wool growers incorporates two leves of diversification.

Greatest emphasis is placed on industry wide increases in cropping intensity and in the range of crop types grown.

The second level involves non-traditional, alternative enterprises, each offering prospects for expansion of a limited number of wool growing businesses, suited to particular parts of the woolbelt.

The alternative enterprises include floriculture, aquaculture, export hay, farm tourism, commercial timber, horticulture and new animal industries.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Export Of Rockmelons From The Ord River, John Bonnardeaux

Journal of the Department of Agriculture, Western Australia, Series 4

The Ord River Irrigation Area and Carnarvon are the main production areas for cucurbits in northern Western Australia. Cucurbits are also grown in Derby, Broome and around Lagrange, south of Broome.

The area planted to rockmelons in the Ord River Irrigation Area has increased from 20 ha in 1980 to 425 ha in 1992.

Rockmelon production, the most important horticultural industry in the Ord River Irrigation Area, is worth about $9 million. It accounts for about 25 per cent of the Ord's dry season value of production

Mango Exports From Western Australia, Peter Johnson, John Gallagher, Terry Hill

Journal of the Department of Agriculture, Western Australia, Series 4

The Department of Agriculture has been at the forefront in developing a mango industry in Western Australia.

In Camarvon, the Department is concentrating on developing an export industry, while in the Ord River Irrigation Area trials have identified suitable domestic and export varieties for that environment.

The effect of planting density, hedging and pruning techniques on yield is being examined. Research has also started on identifying superior selections of the Kensington Pride variety, the most commercially important variety in Australia. The aim is to improve fruit quality, bearing reliability, and to extend the production season..

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

Development Of Redglobe Table Grapes For Export, Ian Cameron

Journal of the Department of Agriculture, Western Australia, Series 4

Exports wereonce a major outlet for the Western Australian table grape industry.

Over the last 20 years however, exports have fallen from 500 to 00 tonnes per year, despite an increase in the area planted to table grapes and an increase on overseas demand for our produce.

By 1993 less than 3 per cent of the table grapes produced in the State were exported.

The introduction of Redglobe, a new table grape varietyy from California, is expected to increase the export of table grapes from Western Australia to 1000t by 1997, when the variety will represent 90 per cent of …

Production Of High-Value Wheats : One Sustainable Answer To The Cost:Price Squeeze, Wal Anderson, Alan Peggs, Doug Sawkins

Journal of the Department of Agriculture, Western Australia, Series 4

Farmers and scientists alike over the past decade have sought to address the declining terms of farm trade (the cost.price squeeze) by increasing wheat yields in ways that will ensure both their economic and ecological survival. Nevertheless, costs have continued to increase as a proportion of the value of the product.

Many farmers have increased their wheat yields substantially and the industry as a whole is more conscious of the quality of its product.

Over the past 10 years or more there has been intense interest in, and considerable adoption of. conservation farming techniques such as minimum tillage, residue retention, …

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.

A Tale Of Two Ladies : Pink Lady And Sundowner, John Cripps, Eleanor Melvin-Carter

Journal of the Department of Agriculture, Western Australia, Series 4

It is five years since the first Western Australianbred Pink Lady and Sundowner apples were sold on the local market. In that time, these crisp, sweet flavoursome apples have become top-selling, premium fruit.

The story is no different overseas. Trial shipments to London, Taiwan and Singapore have indicated a big demand for the unique Pink Lady apple - far more than Western Australia can presently supply.

One million fruiting Pink Lady apple trees are needed to meet anticipated export sales. Today, there are only 100,000 trees in the ground, of which about half are bearing fruit.

New high quality apple …

Lupin Processing : A New Development, R S. Coffey

Journal of the Department of Agriculture, Western Australia, Series 4

For a number of years Grain Pool marketing representatives have approachd stockfeed manufacturers around the world in an attempt to broaden the market for Western Australian lupin seed.

Wherever there was enough consumer interest to conduct a nutritional evaluation of the product, lupins were found to be non competitive for inclusion in both pig and poultry rations, while at the same price being acceptable as a cattle feed ingredient. The reason for this disparity proved to be the varying degrees of fibre digestability of lupins for the various livestock tested.

It became apparent that the fibrous lupin seed coat or …

The Banana Industry At Carnarvon, John Roger Burt

Journal of the Department of Agriculture, Western Australia, Series 4

In viewing the semi-arid conditions of the West Gascoyne, visitors are surprised to see a thriving banana industry at the mouth of the Gascoyne River, 930 kilometres north of Perth. The natural vegetation in the plantation area consists mainly of stunted gums, low acacia scrub and salt bush.

Despite the adverse climatic conditions, the average yields of Carnarvon bananas are double those of banana areas in other states.

Pasture Seeds : Production Techniques And The Future Market Situation, B J. Quinlivan

Journal of the Department of Agriculture, Western Australia, Series 4

Like other farming and grazing industries, pasture seed production has its share of booms and slumps —perhaps more than its share. In Western Australia, the industry reached a high point during the mid-1960's when land development along the south and west coastal districts was at its height.

The drought year of 1969 and the subsequent rural depression saw pasture seed production fall to its lowest level for ten years and it is only in the last 12 months that there has been a revival.

With the sudden upsurge of interest last summer there will be many potential seed producers now …

Crop Variety Recommendations For 1974, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Crop variety recommendations are reviewed each year and reflect trends in the market situation and the availability of new varieties with specific applications and advantages.

The following recommendations for 1974 cover a wide range of grain crops grown in the agricultural areas of W.A.

Market Prospects For Rapeseed : 1972-73, R J. Guyton

Journal of the Department of Agriculture, Western Australia, Series 4

Interest in rapeseed as an alternative crop in the agricultural region of Western Australia was reflected in the area sown in 1971, some 70,000 acres, and an initial export contract of 10,000 tons made in January 1972.

This market report draws upon information released by the Department of Primary Industry and Department of Trade and Industry (both located in Canberra) and research within the Department of Agriculture. Its purpose is to outline future prospects for rapeseed as an aid to decision making for the 1972 season.

Stone Fruit Regulations, W J. Hart

Journal of the Department of Agriculture, Western Australia, Series 4

Stone fruit grading regulations were introduced for the first time recently to keep small, green or badly blemished fruit off the market. This type of fruit is always in poor demand and can spoil the prices obtained for better lines of fruit by creating the impression of heavy supplies.

Market Prospects For W.A. Wheat, William John Toms, J. A. Parish

Journal of the Department of Agriculture, Western Australia, Series 4

WITH the Western Australian wheat industry valued at $100 million per year and subject to production restrictions, can market prospects be improved?

What types of wheat should we produce? Can we increase sales by segregating specific types from the present crop? This article discusses the changes in W.A. wheat production that would be necessary to suit specific markets.

Wheat Quality Surveys In Western Australia, J A. Parish, G. H. Jones

Journal of the Department of Agriculture, Western Australia, Series 4

SINCE 1956 a number of collaborative wheat quality surveys have been carried out in Western Australia by Co-operative Bulk Handling Co. Ltd. and the Department of Agriculture.

The work was undertaken to provide facts which may be used to determine the possible advantages to this State's wheat industry of alterations in the receival and marketing arrangements.

The various surveys are described in this article.

Wheat Yield Tests In W.A, H M. Fisher

Journal of the Department of Agriculture, Western Australia, Series 4

WHEAT production is the major crop industry in Western Australia so emphasis has been placed on this crop in variety tests.

Over the last 5 years 61 wheat varieties, including 30 named varieties from various sources, have been tested in variety trials.

Barley And Oat Yield Tests In W.A, H M. Fisher

Journal of the Department of Agriculture, Western Australia, Series 4

BARLEY production has increased sharply over the past two seasons to compensate reduced wheat acreages.

The change over to barley has been supported by the availability of suitable varieties, notably Dampier, and a good demand for West Australian barley overseas.

Barley Staining, J A. Parish, G. B. Crosbie, A. G. P. Brown, P. A. Portmann

Journal of the Department of Agriculture, Western Australia, Series 4

GRAIN discolouration or "staining" is a quality defect in W.A. barley which substantially reduces the marketable value oi the crop. It also causes heavy losses to individual growers whose grain is docked or rejected.

The Outlook For Barley, P J. Hackett, E. J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

World production of barley in 1968 was 4,107 million bushels—an increase of 7 per cent, on the previous year.

Further increases are estimated for the 1969 season, especially in Canada and France. World production is expected to be 3 per cent, higher than in 1968.

Local Marketing Of Citrus Fruits, K T. Whitely

Journal of the Department of Agriculture, Western Australia, Series 4

CITRUS fruits are always popular on the local market but recently supplies from South Australia have made the market a very competitive one.

The situation demands the marketing of high quality citrus from growers in Western Australia.

The need to harvest the bulk of the Navel orange crop over a rather limited period and the resultant tendency for oversupply during that time also necessitates high standards of presentation to maintain firm prices.

Papaw Varieties For Carnarvon, Michael Gregory Hawson, D. W. Thomas

Journal of the Department of Agriculture, Western Australia, Series 4

PAPAWS grow very well in the Carnarvon area of Western Australia and throughout the north of the State.

Some produce quite well as far south as Perth.

A Survey Of Stone Fruit Plantings In Western Australia, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

This article presents the results of a survey of commercial stone fruit plantings in Western Australia, carried out by officers of the Department of Agriculture during 1966.

The main purpose of the survey was to provide varietal and other statistics not previously available in this State.

The results also give useful indications of future trends in the industry.

Production Costs In The Apple Industry : Comments On A Survey, A W. Hogstrom, I. J. Moncrieff

Journal of the Department of Agriculture, Western Australia, Series 4

IN 1964 and 1965, light and heavy bearing years respectively, apples cost $2.40 per bushel to produce in Western Australia. This figure, to be considered with many other factors, was reached in a cost-of-production survey of 45 selected growers.

Packing and labour costs, in that order, were the two biggest cost-of-production items.