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Full-Text Articles in Marketing

Observational Study Of Retail Wine Venues In San Luis Obispo In Relation To Shelf Space And The Amount Of Wine Sold, J. (James) Calvin Mead Dec 2010

Observational Study Of Retail Wine Venues In San Luis Obispo In Relation To Shelf Space And The Amount Of Wine Sold, J. (James) Calvin Mead

Agribusiness

This study was conducted in order to gain valuable information related to the retail wine industry and find similarities and differences in wine shelf space from store to store. All the stores were unique to some degree, but they also shared several aspects of the wine display. For example, some stores were similar in relation to the number of wine brands they offered, structure of the wine displays, prices of wines, types of promotions, types of packaging, number of sections based on varietals or countries, and overall ratings. Averages, frequencies, one-way analyses, multiple comparisons, and descriptive statistics were all calculated …


Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert Nov 2010

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …


Successful Implementation Of Electronic Bill Payment And Presentment System- A Sadad Case Study, Mohammed A T Alsudairi, T G K Vasista Jun 2010

Successful Implementation Of Electronic Bill Payment And Presentment System- A Sadad Case Study, Mohammed A T Alsudairi, T G K Vasista

Journal of Emerging Technologies and Business Management

No abstract provided.


Triumph Tutorials Search Of The Triumphant Strategy, Nisar Joshi, Narayan Baser, Harishchandra Singh Rathod, Apurv Raval Jun 2010

Triumph Tutorials Search Of The Triumphant Strategy, Nisar Joshi, Narayan Baser, Harishchandra Singh Rathod, Apurv Raval

Journal of Emerging Technologies and Business Management

No abstract provided.


Strategy Map Perspective: Service Leadership, Ashok K. Sar Jun 2010

Strategy Map Perspective: Service Leadership, Ashok K. Sar

Journal of Emerging Technologies and Business Management

No abstract provided.


2010 Ijbe Front Matter, Tamra Connor Apr 2010

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr Feb 2010

Redefining The Epistomology Of The Coporate / Not-For-Profit Engagement, David Cooke Dr

David Cooke

An understanding of why corporations engage in corporate social investment and corporate philanthropy is vital if not-for-profit organisations are to engage effcetively in raising funds from this sector. This article indicates that their is a return on investment for companies who partner with the not-for-profit sector and approaches need to focus on this rather than an appeal to altruism.


Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild Jan 2010

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Kimmel Education and Research Center: Presentations and White Papers

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.


Building Social Capital Through Corporate Social Investment, David Cooke Dec 2009

Building Social Capital Through Corporate Social Investment, David Cooke

David Cooke

Corporate support for the not-for-profit sector has been underestimated by many companies as a highly effective strategy to develop brand awareness, attract and retain top staff and build social capital. Some top australian companies have understood this and have well developed partnerships with the not-for-profit sector leading to mutually beneficial outcomes and positive societal impacts. In-depth interviews and case studies support this.