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Full-Text Articles in Marketing
Estudio Para La Creación De Una Tienda En Línea Para Servicios Veterinarios Y Productos Para Mascotas Delimitado A Bogotá, Jessica Chaki
Estudio Para La Creación De Una Tienda En Línea Para Servicios Veterinarios Y Productos Para Mascotas Delimitado A Bogotá, Jessica Chaki
Medicina Veterinaria
Se realizó el planteamiento preliminar de una empresa llamada “The Animal Shop”, que es una tienda en línea que busca facilitar a los propietarios de mascotas la adquisición de productos y servicios veterinarios para sus animales. La empresa se realizó en Colombia, donde se desarrolla lentamente la apropiación del uso de internet para compras de productos y servicios veterinarios que benefician a las mascotas. Con una investigación de mercados inicial, se intentará explorar la disposición de los dueños de mascotas para comprar los productos principales y adquirir servicios veterinarios por una página de internet. Finalmente, se proponen los lineamientos preliminares …
Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner
Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner
UNLV Theses, Dissertations, Professional Papers, and Capstones
In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a …
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Developing A Hospital Web Site As A Marketing Tool: A Case Study, Thomas G. Widmer, C. David Shepherd
Faculty and Research Publications
This article presents a case study which described the efforts of Siskin Hospital to develop a Web site as its marketing tool in 1999. Several years ago. Siskin Hospital, a rehabilitation facility in the southeastern U.S., began the process of developing a hospital Web site. It was agreed that a multidisciplinary team was needed. Then, the next step was to determine target audiences for the site based on the objectives. Fourteen distinct targets were identified. The type of information each would require was brainstormed and detailed. The information types were then prioritized using a matrix developed by the team.
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Health Care Marketing And The Internet, C. David Shepherd, Daniel Fell
Faculty and Research Publications
This article presents research on the growing number of health care providers using the Internet as a health care marketing tool in the U.S. The author notes that the Internet is changing the way consumers seek healthcare related information as well as the way it can be provided to them. The results of the study suggest that consumers will increasingly rely on sources like the Internet for information, that health information will be a commodity on the Internet, that the Internet will help build relationships between providers and consumers and that marketers will be expected to develop and manage Internet-related …