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Full-Text Articles in Marketing
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …
Marketing Research Report: Lead Poisoning Dilemma In Scott County, Hoang Nguyen, Brendan Gould, Trace Timmons
Marketing Research Report: Lead Poisoning Dilemma In Scott County, Hoang Nguyen, Brendan Gould, Trace Timmons
2017-2018: Scott County, Iowa Health Department
Research was contracted from August-October 2017 by Augustana College students to examine opportunities for improving media engagement regarding the prevalent dilemma of lead poisoning within the Scott Community area. In particular, we conducted research to discover why Scott County residents are not testing their children for lead poisoning. The purpose of the research is to enhance Scott County Health Department’s media outlets in order to demonstrate the seriousness of this issue and hopefully persuade as many parents as possible into getting their children tested.
The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan
The Development Of Insights On Priority Audiences And Awareness Messages For Child Lead Poisoning, Andrew Kladiva, Austin Whelan
2017-2018: Scott County, Iowa Health Department
The purpose of this project is to assist the Scott County Health department (SCHD) in gaining further insights into public opinion regarding child lead poisoning by investigating the public knowledge of lead poisoning and more specifically how knowledgeable members of Scott County are of the issue. To assist the SCHD to develop a marketing campaign regarding how to increase the perceived importance and knowledge of child lead poisoning for the average Scott County resident, we conducted research to explore why a large percentage of the population in Scott County doesn’t know about the dangers of lead poisoning. Some of our …
Lead Poisoning Awareness Final Report For Scott County Health Department, Andrew Kladiva, Austin Whelan, Amanda Whelan
Lead Poisoning Awareness Final Report For Scott County Health Department, Andrew Kladiva, Austin Whelan, Amanda Whelan
2017-2018: Scott County, Iowa Health Department
The following study looks to address the public knowledge of lead poisoning and more specifically how knowledgeable members of Scott County are of the issue. We were approached by Scott County Health Department to assist them in developing an idea on how to increase the perceived importance and knowledge of child lead poisoning for the average Scott County resident. We conducted research to determine why a large percentage of the population in Scott County doesn’t know about the dangers of lead poisoning. Some of our hypotheses were low awareness, lack of education on the subject, and differing opinions among age …