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Articles 1 - 4 of 4
Full-Text Articles in Marketing
Effective Strategies Small Retail Leaders Use To Engage Employees, Dr. Janet Lynn Deskins
Effective Strategies Small Retail Leaders Use To Engage Employees, Dr. Janet Lynn Deskins
Walden Dissertations and Doctoral Studies
Research suggests that 70% of North American employees are disengaged in the workplace. Some small retail managers lack strategies for engaging employees. Using the employee engagement framework, the purpose of this descriptive case study was to explore successful strategies that small retail managers use to engage employees. The target population was small retail leaders, purposefully selected because of their success with engaging employees at an Orlando, Florida, company. Data collection was through face-to-face interviews with 5 leaders; and a review of archived organizational documents, including company memorandums, central email software, and online customer reviews through social media websites such as …
Strategies For Crisis Preparedness Of Tourist Destinations, Carrine V. M. Todman-Lewis
Strategies For Crisis Preparedness Of Tourist Destinations, Carrine V. M. Todman-Lewis
Walden Dissertations and Doctoral Studies
Billion-dollar disasters are projected to increase at a statistically significant rate of 5% annually. Crises affect the viability and lucrativeness of tourism business and implicate destinations in the process. Crisis preparedness is vital to improving outcomes and reducing consequential effects in the tourism industry-a key contributor to socioeconomic progress and infrastructural development worldwide. The study was an exploration of the strategies used for crisis preparedness to reduce business interruptions and improve the image of destinations affected by large-scale natural disasters and human-induced crises. A multiple case study was conducted based on the cycle of preparedness framework. Data were gathered from …
Strategies To Teach Customer Service Skills, James Francis Ortman
Strategies To Teach Customer Service Skills, James Francis Ortman
Walden Dissertations and Doctoral Studies
Business managers' failure to retain dissatisfied customers leads to millions of dollars in lost revenue. The purpose of this single case study was to explore managers' training strategies to teach sales associates customer service skills. The sample included 3 training managers from the mobile phone industry in Michigan who recorded a 25 % increase in customer retention after implementing customer service training. The conceptual framework for this study was human capital theory. Data were collected from semistructured interviews and training documents. Data analysis entailed using coding techniques and cluster analysis. Member checking applied to clarify the interpretation of participants' responses …
Integrating Consumer Feedback Into Business Marketing Strategies, Elijah G. Clark
Integrating Consumer Feedback Into Business Marketing Strategies, Elijah G. Clark
Walden Dissertations and Doctoral Studies
Consumer feedback and reviews are critical to the success of businesses because 49% of consumers trust online reviews more than other sources. The purpose of this multicase study was to explore marketing managers' strategies for using consumer reviews to improve marketing success, brand awareness, and their clients' profitability. The conceptual framework for this study was built upon organizational theory and disruptive innovation theory. The participants were recruited through local events, social media, and e-mail. Data were collected from public online records and semistructured telephone interviews using 1 marketing manager from each of 5 marketing agencies in North Texas. Thematic analysis …