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Articles 1 - 8 of 8
Full-Text Articles in Marketing
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert
Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert
MBA Faculty Conference Papers & Journal Articles
Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …
Including The Customer In Efficiency Analysis:Evidence Of A Hybrid Relational-Transactional Approach, Joseph Coughlan, Estelle Shale, Robert Dyson
Including The Customer In Efficiency Analysis:Evidence Of A Hybrid Relational-Transactional Approach, Joseph Coughlan, Estelle Shale, Robert Dyson
Articles
An Investigation Of Value Updating Bidders In Simultaneous Online Art Auctions, Mayukh Dass, Lynne Seymour, Srinivas K. Reddy
An Investigation Of Value Updating Bidders In Simultaneous Online Art Auctions, Mayukh Dass, Lynne Seymour, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
Simultaneous online auctions, in which the auction of all items being sold starts at the same time and ends at the same time, are becoming popular especially in selling items such as collectables and art pieces. In this paper, we analyze the characteristics of bidders (Reactors) in simultaneous auctions who update their pre-auction value of an item in the presence of influencing bidders (Influencers). We represent an auction as a network of bidders where the nodes represent the bidders participating in the auction and the ties between them represent an Influencer?Reactor relationship. We further develop a random effects bilinear model …
Methods For Detecting Non-Linear Effects In Latent Variable Structural Equation Models: An Exhibition Of The Two-Stage Least Squares Method, Pavlos A. Vlachos
Methods For Detecting Non-Linear Effects In Latent Variable Structural Equation Models: An Exhibition Of The Two-Stage Least Squares Method, Pavlos A. Vlachos
Pavlos A Vlachos
No abstract provided.
Predictors And Outcomes Of Corporate Social Responsibility: A Research Framework, Pavlos A. Vlachos
Predictors And Outcomes Of Corporate Social Responsibility: A Research Framework, Pavlos A. Vlachos
Pavlos A Vlachos
No abstract provided.
Sales-Force Reactions To Corporate Social Responsibility: Attributions, Outcomes And The Mediating Role Of Trust, Pavlos A. Vlachos, Aristeidis Theotokis, Nikolaos Panagopoulos
Sales-Force Reactions To Corporate Social Responsibility: Attributions, Outcomes And The Mediating Role Of Trust, Pavlos A. Vlachos, Aristeidis Theotokis, Nikolaos Panagopoulos
Pavlos A Vlachos
No abstract provided.
Consumer-Retailer Emotional Attachment: Some Antecedents And The Moderating Role Of Attachment Anxiety, Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari, Adam Vrechopoulos
Consumer-Retailer Emotional Attachment: Some Antecedents And The Moderating Role Of Attachment Anxiety, Pavlos A. Vlachos, Aristeidis Theotokis, Katerina Pramatari, Adam Vrechopoulos
Pavlos A Vlachos
No abstract provided.
How Brand Name And Packaging Quality Affect The Consumer Choice Process, Albert Edward Price
How Brand Name And Packaging Quality Affect The Consumer Choice Process, Albert Edward Price
Undergraduate Honors Thesis Collection
Current research tells us that both the brand name and packaging of a product have an effect on the consumer and his or her individual purchasing decision. The following study attempts to further explore and explain how each one affects the other and in which situations, one has a greater influence on the consumer choice process. The research focuses on the comparison of what role brand name and packaging quality play in the consumer choice process. Specifically, the study looked at how the following factors, brand consciousness/familiarity, product experience and individual confidence/self-esteem of the buyer, influence the choice process as …