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Articles 1 - 21 of 21
Full-Text Articles in Marketing
The Olive Tree, Volume 21, Issue 2
The Olive Tree, Volume 21, Issue 2
The Olive Tree
The Fall 2013 Olive Tree features articles about library projects, collections, technological innovations, and events at Fogler Library, University of Maine.
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Rita Spisak, Access Services Librarian.
Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.
Book: Hero, by Perry Moore. New York: Hyperion, 2007.
Sign- Owlspace, Amy Thompson
Sign- Owlspace, Amy Thompson
Library Marketing Materials
Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.
Brochure - It's For Ksyou!, Amy Thompson
Brochure - It's For Ksyou!, Amy Thompson
Library Marketing Materials
Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- It's For Ksyou!, Amy Thompson
Sign- It's For Ksyou!, Amy Thompson
Library Marketing Materials
Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.
Brochure - Adopt-A-Book Program, Amy Thompson
Brochure - Adopt-A-Book Program, Amy Thompson
Library Marketing Materials
Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Library Marketing Materials
Kennesaw State University cheerleaders and dance team promote reading. Pictured:
- Sydney Sullivan - dance
- Erin Crissman - cheer
- Jamie Marshall - cheer
- Jessica Stafford - dance
Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.
Brochure - Naming Opportunities, Amy Thompson
Brochure - Naming Opportunities, Amy Thompson
Library Marketing Materials
Fundraising brochure and price list for naming opportunities at the Horace W. Sturgis Library.
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Library Marketing Materials
READ Poster, featuring KSU mascot Scrappy the Owl.
Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Library Marketing Materials
Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- Owlspace2, Amy Thompson
Sign- Owlspace2, Amy Thompson
Library Marketing Materials
Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.
Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley
Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley
Nancy Fawley
One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …
2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii
2 Weeks In 20 Minutes: How Marquette University Customized Libcal, Robert L. Nunez Ii
Robert L Nunez II
No abstract provided.
Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad
Creative Collaboration: Maximizing Resources For Multi-Collection Exhibits, Jillian M. Slater, Nichole M. Rustad
Marian Library Faculty Presentations
This presentation illustrates the collaborative, multi-format approach used in preparing an exhibit of archival materials on the 1913 Dayton flood at the University of Dayton Libraries. Originally formed due to the absence of a University Archivist, the small planning committee was able to combine areas of expertise including archives, history, graphic design, video/audio production, marketing, and digitization. The collaborative process facilitated a creative approach resulting in a unique, interactive exhibit utilizing audio, video, original materials, reproductions, a permanent digital component, and a discussion panel event. The presenters will also discuss how the planning committee maximized available resources (without a budget) …
University Libraries Three Million Volume Celebration, Patricia Campbell
University Libraries Three Million Volume Celebration, Patricia Campbell
Celebrations
On April 1st, 2013, University Libraries celebrated the arrival of the three millionth volume in the largest library collection in the state. The ceremonial presentation of the book was held in the Zimmerman Library West Wing.
The official three millionth volume “The Authentic Life of Billy, the Kid, the Noted Desperado of the Southwest, Whose Deeds of Daring and Blood Made his Name a Terror in New Mexico, Arizona and Northern Mexico” has been donated by the William A. Keleher Family. It was written by Pat Garrett, Sheriff of Lincoln County and published in 1882. The book is …
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Marketing And Outreach In Law Libraries: A White Paper, All-Sis Task Force On Library Marketing And Outreach, Amanda Runyon, Carol A. Watson, L. Cindy Dabney, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Sommer, T. J. Striepe, Michele Thomas
Librarian Scholarship at Penn Law
In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.
Marketing And Outreach In Law Libraries: A White Paper, Amanda Runyon, L. Cindy Dabney, Carol A. Watson, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Summer, T.J. Striepe, Michele Thomas
Marketing And Outreach In Law Libraries: A White Paper, Amanda Runyon, L. Cindy Dabney, Carol A. Watson, Liz Mccurry Johnson, Emily Lawson, Shira Megerman, Jamie Summer, T.J. Striepe, Michele Thomas
Articles by Maurer Faculty
In recent years, libraries have turned to marketing and outreach to better educate library users about services and resources while gaining an understanding of their needs. Marketing and outreach are relatively new concepts in academic law libraries, and librarians tasked with these functions have found resources and examples of this type of work to be lacking. Though focused on academic law libraries, the article identifies the challenges facing all law libraries, explains why libraries need marketing and outreach plans, and provides examples of marketing and outreach successes.
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
The Google Online Marketing Challenge And Distributed Learning, Ron T. Brown, Kendra S. Albright
Ron T. Brown
Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Market- ing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact …