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Articles 1 - 6 of 6
Full-Text Articles in Marketing
Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood
Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood
Kelly Evans
No abstract provided.
Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood
Embedded Librarianship And Virtual Environments In Entrepreneurship Information Literacy A Case Study, Kelly Evans, Hal Kirkwood
Hal P Kirkwood Jr
No abstract provided.
Marketing Your Repository With The Power Of Google Analytics, Hillary Corbett
Marketing Your Repository With The Power Of Google Analytics, Hillary Corbett
Hillary Corbett
Google Analytics offers powerful web metrics to help IR managers track the usage of their content. But it’s also full of excellent material to help market the IR. For example, the data that Google Analytics provides shows how depositers can reach a global audience: use a Google Maps mashup to highlight trending topics in your IR in particular parts of the world, or point out to a reluctant professor that her colleagues’ work is being downloaded in emerging markets worldwide – get creative and find out what Google Analytics can do for you! We learned through Google Analytics that an …
Imagine: A Student-Centered Library, Gretchen Gfeller, Desiree Butterfield-Nagy, Hansie Grignon
Imagine: A Student-Centered Library, Gretchen Gfeller, Desiree Butterfield-Nagy, Hansie Grignon
Library Staff Publications
In 2004, the Raymond H. Fogler Library at the University of Maine formed its Marketing Team in response to the changing perceptions of academic libraries. Our charge is to explore new and innovative ways to promote the library and to define its place within the larger university community. One of the primary goals of the group is to reconnect users with the library as place at a time of 24/7 electronic resources. Under the leadership of Fogler’s public relations and outreach coordinator, team members representing different departments in the library perform their marketing duties in addition to their regular jobs. …
Access To Business Research Resources Through Academic Library Web Sites: A Survey, John C. Gottfried
Access To Business Research Resources Through Academic Library Web Sites: A Survey, John C. Gottfried
DLPS Faculty Publications
This study is an examination of access to business research resources through academic library Web sites, including research databases, catalog services, research guides, and business librarians. The Web sites of 114 academic libraries serving top business programs in the United States were studied. Results reveal a wide range of access to business research databases among the schools studied (anywhere from 11 to 100 business databases available). Over 95% of the schools provided business research guides, and nearly all schools provided at least some contact information for business librarians.
Building Buzz Without Big Bucks, Laura Hibbler, Robert Scheier, Michael Zeller
Building Buzz Without Big Bucks, Laura Hibbler, Robert Scheier, Michael Zeller
Staff publications
Guerrilla marketing is a means of advertising that relies more on unconventional methods and less on big budgets. The goal is typically to do something that gets the targeted market or demographic talking so that word of mouth does most of the advertising legwork. Guerilla marketing was the technique employed to promote the 2010 Information Faire and Festival, or IF2, a new event sponsored by the Libraries of the College of the Holy Cross which invited students to learn in fun and engaging ways about the many library services and resources available. The Information Faire and Festival was …