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Articles 1 - 11 of 11
Full-Text Articles in Marketing
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Ethics, Corporate Social Responsibility, And Sustainability Education In Aacsb Undergraduate And Graduate Marketing Curricula: A Benchmark Study, Jeananne Nicholls, Joseph F. Hair, Charles B. Ragland, Kurt E. Schimmel
Faculty and Research Publications
AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.
Student Affairs Program Evaluation: A Factor Analytic Solution, Oscar T. Mcknight
Student Affairs Program Evaluation: A Factor Analytic Solution, Oscar T. Mcknight
Oscar T McKnight Ph.D.
This program and presentation addresses the use of factor analysis in program evaluation. Specific focus will highlight the development and selection of marker items. The goal is to label and interpret factors according to targeted questions of interest. Therefore, results are not only descriptive, but predictive - with practical application to student retention and satisfaction. Process is useful for benchmarking best practices; measuring student satisfaction and learning; tracking student participation; evaluating program results; determining future program or service needs; and, assessing effectiveness of delivered programs.
Cleveland Schools Social Skills Training Program Showing Positive Results, David Volosin, Oscar T. Mcknight, John Sikula
Cleveland Schools Social Skills Training Program Showing Positive Results, David Volosin, Oscar T. Mcknight, John Sikula
Oscar T McKnight Ph.D.
This article reports on research conducted in the Cleveland Metropolitan School District by the Society for Prevention of Violence (SPV). A total of 1500 students and 150 teachers participated in a social skills training program. Statistically significant positive results were found over the course of the 2009 - 2010 school year. A positive change in the school environment was documented via a thirty-five item learning survey. Because of the positive results, during the 2010 - 2011 school year, SPV's social skills training program is being implemented in all three Parma middle schools.
Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh
Strategic Marketing For Economic Development: A Comparative Study, Megan Polak, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
This study surveyed economic development directors from 118 cities from within the continental United States. The research concern was their strategic economic development plan. Electronic surveys asked participants to identify strategic components of their economic development plan; first, by intent of focus and second by rank-order. Designated areas of economic development included: Retail, Commercial, Residential or Industrial. In addition, the survey inquired as to their planned marketing communication channel and expected reach (i.e. footprint). Findings suggested that most cities were seeking to promote "all areas equally" - industrial development surfaced as the area of economic development listed with the highest …
The Massillon Artful Living Project: Some Positive Results Are Evident, Oscar T. Mcknight, John Sikula, Gary Zoldesy
The Massillon Artful Living Project: Some Positive Results Are Evident, Oscar T. Mcknight, John Sikula, Gary Zoldesy
Oscar T McKnight Ph.D.
The Massillon Artful Living Project (ALP) was created to immerse developing minds in the fine arts and to enhance the creativity, social skills, and academic achievement of preschool children. The data analyses to date support program expansion. Also, feedback by teachers, parents, administrators and community arts providers are positive.
Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith
Slides: Pvid/Mwd Land Management, Crop Rotation And Water Supply Program, Ed Smith
Evolving Regional Frameworks for Ag-to-Urban Water Transfers (December 11)
Presenter: Ed Smith, General Manager, Palo Verde Irrigation District, Southern California
25 slides
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Oscar T McKnight Ph.D.
The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.
Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight
Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight
Oscar T McKnight Ph.D.
No abstract provided.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh
The Unification Of Marketing And Assessment In Higher Education: A Model, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
A marketing assessment model that includes university outcome measures is presented. The model incorporates consumer expectations theory and marketing strategy. Findings indicate that student expectations vary among the undergraduate population. Marketing implications for student recruitment and retention efforts are offered
A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Comparison Of Likert Response Formats In Student Affairs: The Abc's Of Assessment, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
No abstract provided.