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Articles 1 - 4 of 4
Full-Text Articles in Marketing
Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight
Assessing Expectations Of The First Year Student - Asap, Oscar T. Mcknight
Oscar T McKnight Ph.D.
No abstract provided.
Browsers Beware: Avoiding Legal Entanglements On The Internet, Michael Zugelder, Theresa Flaherty, James Johnson
Browsers Beware: Avoiding Legal Entanglements On The Internet, Michael Zugelder, Theresa Flaherty, James Johnson
Finance Faculty Publications
When Chicago resident David Loundy ordered a compact disk on the Internet from a British Web site, he received an e-mail confirming his order. Loundy expected to pay the advertised price of £8.99, or about $14. When he was subsequently charged £12.99, Loundy was incensed. He argued that he had accepted the set price of £8.99 and insisted that he pay no more for the disk. But when Loundy filed suit in England under the Consumer Protection Act of 1987, he was told that the Act did not apply to him because, under English common law, the place of the …
Mass Customization And Permission Marketing: An Exploratory Study Of Higher Education, R Bitar, Oscar T. Mcknight, Ronald Paugh
Mass Customization And Permission Marketing: An Exploratory Study Of Higher Education, R Bitar, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
No abstract provided.
Pest Testing Consumer Behavior In Higher Education: A Perceptual Identity Audit With Bite, Oscar T. Mcknight, Ronald Paugh
Pest Testing Consumer Behavior In Higher Education: A Perceptual Identity Audit With Bite, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
No abstract provided.