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Full-Text Articles in Marketing
A Primer For Economic Development Directors And Other Social Entrepreneurs: Using 'Cash' As A Management Practice, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Melinda Belden
A Primer For Economic Development Directors And Other Social Entrepreneurs: Using 'Cash' As A Management Practice, Oscar T. Mcknight, Ronald Paugh, Aaron Mcknight, Melinda Belden
Oscar T McKnight Ph.D.
City and community oficials are responsible for developing and sustaining economic growth. This research focuses on Best Practices Cities - those with current and predicted economic growth above the national average - and the specific management practices that are responsible for such growth. The CASH model is presented to assist city planners and other social entrepreneurs in their economic development initiatives.
Marketing Entrepreneurship From Within: A "City-Type" Strategy For Economic Development, Oscar T. Mcknight, Ronald Paugh, Jeremiah Trein
Marketing Entrepreneurship From Within: A "City-Type" Strategy For Economic Development, Oscar T. Mcknight, Ronald Paugh, Jeremiah Trein
Oscar T McKnight Ph.D.
Too often city officials seek external expertise in advancing economic development initiatives when significant economic opportunities may exist internally. This research examines the relationship between “city-type” and entrepreneurial aspirations of its residents. A “START-UP” strategy that combines internal and external initiatives for the marketing of economic development is provided.