Marketing Commons^™

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock

International Journal for Business Education

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider the experiences of COVID-19 as a catalyst for digital transformation and distance learning in education. How digital collaboration can be fostered in times of distance learning is shown by using the example of business simulations such as practice enterprises (PE). While previously this multidimensional teaching and …

Project-Based Pedagogy: The Client's Perspective, Wayne Aho, Wendy Cagle, Jon Marvel, Michael Smith, Edward Wright

International Journal for Business Education

Project-based experiential business education seeks to provide students with lessons that are meaningful, practical, and enduring. While previous research has sought to understand how students and faculty members react to such educational experiences, it is also important to understand the perceptions of the business clients who engage with programs employing project-based education. The aim of this study was to better understand the experiences of business clients with whom students engaged as part of an undergraduate business capstone course. Two hundred fifty-three previous clients were surveyed with a 22.4% response rate. Responses were subjected to content analysis to cluster replies into …

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …

Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley

International Journal for Business Education

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved populations. Limitations of internships can include lack of access to enough positions as well as inadequate interactions between undergraduate students, firms, and faculty members in business programs. The purpose of this article is to describe an approach to enhancing access to internships on a larger scale with greater variety. Protocols found in clinical rotations …

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …

Signature Pedagogy For Entrepreneurship Education: An Emerging Perspective, Ashley Gess, Eleonora Brivio, Gianluca De Leo

International Journal for Business Education

Entrepreneurial ways of thinking and doing intersect with the knowledge and skills that a global citizen needs to thrive. There is a robust body of scholarship that identifies core entrepreneurial skills however there is a dearth of evidence addressing how to successfully teach entrepreneurship. Using the lens of experiential learning, this qualitative study examines the surface, deep, and implicit structures of professional entrepreneurial culture toward revealing a meaningful, authentic pedagogical approach for entrepreneurship education. In order to achieve this outcome, researchers utilized a semi-structured comparable multiple-case study design to engage 19 incubated entrepreneurs in focus group interviews. A replication strategy …

The Global Chinese Consumer, Rane Xue, Xiaolei Gu

Asian Management Insights

At the forefront of growth in the luxury goods market.

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has not been able to …

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019). In China, Zara targeted young women entering …

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of 4.6 …

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country and main cities, …

The Right To Repair: (Re)Building A Better Future, Jumana Labib

Undergraduate Student Research Internships Conference

The goal of this research project was to take a multi-faceted, interdisciplinary approach to research and examine the Right to Repair movement’s progress, current repair practices, impediments, and imperatives, and the various large-scale implications (environmental, economic, social, etc.) stemming from diminished consumer freedom as a result of increased corporate greed and lack of governmental regulations with regards to repair and the environment. This poster exhibits the highlights of my general research project on the Right to Repair movement over the course of this four month internship, and aims to disseminate information about the movement to the wider public in an …

Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro Dba

McNair Summer Research Program

The entry into force of the United States-Mexico-Canada Trade Agreement on July 1st, 2020, ushered in a new era of regional trade for the region. The modernized agreement’s inclusion of a chapter specifically focused on expanding digital trade and investment reflected a business phenomenon that had expanded markedly over the last ten years: cross-border e-commerce within the former NAFTA region. This article examines the literature needed to assess the readiness of U.S. small and medium-sized businesses (SME’s) to sell to the Mexican market online based on the degree of localization of their firm’s websites towards the Mexican market. First, a …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

2021 Ijbe V1 Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Liu, Lee, Jiao, And Wang, Contemporary Logistics In China: An Introduction (2011), Qing Lu

Markets, Globalization & Development Review

No abstract provided.

Hidden Sugar And Its Bitter Obstacles For The Wellbeing Of Consumers, Ai Nhan Ngo

Markets, Globalization & Development Review

This research paper explores issues pertaining to, and raises awareness about, high sugar intake among consumers, which causes several consequential health risks. The paper also points out various obstacles preventing consumers from reducing their high sugar consumption. These obstacles come from policymakers, policy influencers, the sugar industry, the food industry, and consumers themselves. For some obstacles, involvement of multiple parties was found. The research also discusses several possible solutions for improving a healthy consumption environment for consumer wellbeing.

A Review Of Two Decades Of Research On Language In International And Multicultural Marketing (1997 – 2020) – Supplemental Material, Yung-Hwal Park, Kevin Lehnert

Other Faculty Publications

This comprehensive review piece investigates over two decades of research, reflecting on the crucial role of language in international marketing success. In coding and summarizing 181 articles, this work highlights how language has impacted international-marketing-related outcomes across 19 specific content areas. Those content areas are then grouped into seven broad research themes relating to language: Marketing Communications; Linguistics; Branding; Consumer Behavior; Servicescape and Retailing; Internationalization, Supply Chain and Sales; Bilingualism. We synthesize these themes and the common outcomes of the research. From these themes we highlight challenges to the field and explore future research in language in international marketing.

Estrategias Para La Internacionalización De Las Empresas Productoras De Arroz Blanco En Colombia, Laura Natalia Dussan Manzano, Edwin Fabian Ortiz Torres

Finanzas y Comercio Internacional

Colombia actualmente está presentando baja capacidad para llegar a otros mercados debido a la falta de competitividad, el bajo apoyo técnico y financiero que tiene el subsector para subsanarla. El objetivo de esta investigación es analizar y establecer las mejores estrategias de internacionalización para los productores de arroz blanco en Colombia.

Para llegar a dicho objetivo, se recopilan datos cuantitativos y cualitativos acerca de la producción y la productividad de arroz en Colombia, así como el comportamiento de la balanza comercial del subsector para posteriormente analizar el crecimiento de dichos factores, y se explica la razón de la baja competitividad …

Customer Service 2.0: The Effect Of Ryanair's Policy Change, John C. Griffith Ph.D., Donna L. Roberts Ph.D.

International Journal of Aviation, Aeronautics, and Aerospace

Customer perceptions of Ryanair and Southwest were evaluated to compare two data periods; 2012-13 and 2016-17 to determine differences in passenger perceptions between and within airlines. Quantitative data and open area comments were analyzed. A replication of a previous study for 2016-17 data indicated that customer perceptions of Ryanair improved since the implementation of a customer service program. Survey results indicated Ryanair and Southwest did not have statistically significant differences in overall ratings; a change from 2012-13 data where Southwest was rated significantly higher. Additionally, 2016-17 Ryanair customers indicated they would recommend the airline at a significantly higher rate than …

Plan De Internacionalización Para La Empresa Colombiana Trendy, Laura Estefanía Vega Cotamo, Mateo Nicolás González Monroy

Finanzas y Comercio Internacional

En Colombia el 80% de las pymes no logra permanecer al menos un periodo de 5 años en el mercado dado que la tasa de ‘‘mortalidad’’ o ‘‘fracaso’’ es bastante alta. La principal problemática que tienen las pymes al momento de internacionalizarse es la falta de financiamiento, difícil acceso a las ayudas y solicitud de préstamos. También sumarle como problemática el acceso a tecnologías de la información (TIC), al momento de enfrentarse a otros mercados internacionales no cumplen con el nivel competitivo que se exige. La ausencia de controles es otra razón por la cual las pymes fracasan en sus …