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Full-Text Articles in Marketing

2013 Ijbe Front Matter, Tamra Connor Apr 2013

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity, Nikhilesh Dholakia, Ruby Roy Dholakia, Atish Chattopadhyay Feb 2013

India’S Emerging Retail Systems: Coexistence Of Tradition And Modernity, Nikhilesh Dholakia, Ruby Roy Dholakia, Atish Chattopadhyay

Nikhilesh Dholakia

India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics, geography, and traditions—available theories of retail evolution have limited applicability to the retail situation in India. Drawing from the literature, as well as from empirical research and practical experiences of over a decade, this article presents a conceptual frame for understanding the retail sector of India and the likely future trajectory of this sector.


E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia Feb 2013

E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia

Nikhilesh Dholakia

Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.


Market Strategy From Microsoft Acquiring Nokia, Weiting Li Jan 2013

Market Strategy From Microsoft Acquiring Nokia, Weiting Li

A with Honors Projects

Discusses the reason why Microsoft wants to acquire Nokia and the business strategy the company will use to expand its international market.


Coopetition At Work: How Firms Shaped The Airline Industry, Wojciech Czakon, Leo Paul Dana Jan 2013

Coopetition At Work: How Firms Shaped The Airline Industry, Wojciech Czakon, Leo Paul Dana

Leo- Paul Dana

The literature on coopetition has made a substantial progress in identifying its attributes and outcomes. However, published work has much less to say about the emergence of this strategy. We develop a view on coopetition adoption at industry level, focused on exogenous factors, and seen from an evolutionary perspective. Our longitudinal study of the airline industry development reveals that coopetition is a way of operating, aimed at shaping relationships between value network members. Empirical data suggest that cooperative moves of key players are meant at a more efficient value creation. Yet, those moves involve also intra- and internetwork competition. Industry …


The Challenge Of Intervention To Monetarily Support Or Not Support The National Airline Carriers: A Case Of The Airline Industry In Eastern Europe, Dawna L. Rhoades, Tamilla Curtis Jan 2013

The Challenge Of Intervention To Monetarily Support Or Not Support The National Airline Carriers: A Case Of The Airline Industry In Eastern Europe, Dawna L. Rhoades, Tamilla Curtis

Management, Marketing and Operations - Daytona Beach

The airline industry has been considered a special case in national and international business virtually since its beginning. Because of this status, national governments have repeatedly intervened to support national carriers in order to prevent bankruptcy and failure. The nations of Eastern Europe are no exception to this rule and are currently considering additional intervention to support their carriers. This paper explores the rationale for intervention, particularly the suggested economic impact, using traffic and financial information from the Flightglobal database. The conclusion is that the case for intervention is weak at best and that the results may not justify the …


Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna L. Rhoades, Blaise P. Waguespack Jr. Jan 2013

Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna L. Rhoades, Blaise P. Waguespack Jr.

Management, Marketing and Operations - Daytona Beach

The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil's Embraer and Canada's Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. …