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Full-Text Articles in Marketing
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Dissertations
The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms® rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party’s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms® rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logistics management decision communication within buyer-seller dyads, the consequences of these errors, and methods to improve logistics management decision communication. …
Sustainable Tourism Study Through Solimar International, S Silongwengjia
Sustainable Tourism Study Through Solimar International, S Silongwengjia
Capstone Collection
This inquiry explores a pragmatic approach of sustainable tourism and its application as a transformative development instrument. It seeks a general understanding of the global tourism sector, looks specifically at an individual tourism enterprise, Solimar International, and examines rural tourism, and its proposed standards. It discusses the opportunities and threats to the culture, ecology, and livelihoods of the residents of destination tourism and the unique experience to geotravelers. It analyzes the theoretical development history of tourism and the integrated approach of Solimar International as a leading agency in the tourism industry sector. And it seeks to understand a new type …
Brand Hate And Brand Forgiveness - A Dynamic Analysis, Alexandra Sampedro
Brand Hate And Brand Forgiveness - A Dynamic Analysis, Alexandra Sampedro
Honors Program Theses
Purpose – Despite the vast research regarding customer brand relationships, and the positive feelings towards brand, there is little research on negative feelings towards brand. Despite the importance of brand hate and brand forgiveness, no research assesses how brand hate evolve over time and how this relates to brand forgiveness. The purpose of this thesis is to address this gap. Design/Methodology/Approach – We used a multi-method approach. First, we conducted a series of 30 in-depths interviews to explore these concepts and develop our research model. Second, we conducted a survey by using MTurk to obtain U.S. representative sample of 506 …
The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones
The Hult Prize: A Guide On How To Be Successful, Kelsey T. Jones
Williams Honors College, Honors Research Projects
The Hult Prize competition is the worlds largest international case competition. After participating in the Hult Prize for the past 2 years as the team captain, one which the group came out as one of the top 10 teams out of over 25,000 for a business model that aimed to double the income of individuals making less than $2 a day, I have created an overarching guide that will guide future teams to being successful within the competition. The key is to focus on a few on a few key parts: building a team, the general timeline, research, brainstorming, finances, …