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Full-Text Articles in Marketing
High- Versus Low-Content National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory Osland, Bela Florenthal
High- Versus Low-Content National Cultures: Preferences For Type Of Retailer And For Human Interaction, Gregory Osland, Bela Florenthal
Gregory E. Osland
No abstract provided.
International Strategic Alliance, Mohd Arif
International Strategic Alliance, Mohd Arif
Mohd Arif
A Strategic Alliance is a relationship between firms to creat more value than they can on their own
Foundations And Evolution Of A Research Career In International Marketing, Gregory Osland
Foundations And Evolution Of A Research Career In International Marketing, Gregory Osland
Gregory E. Osland
No abstract provided.
The Importance Of Language In International Knowledge Transfer, Lawrence Welch, Denice Welch
The Importance Of Language In International Knowledge Transfer, Lawrence Welch, Denice Welch
Lawrence Welch
Abstract &#; Drawing on insights from managerially-oriented literature, this article explores the role of management in situations where the market transaction costs of using local, independent operators are negligible at market entry, but grow over time. A key question pertaining to this situation is: what management instruments may ensure persistent concurrence between changing pressure for internalisation in a foreign market and the effectuated internalisation of a MNE in that market?
Key Results &#; The article demonstrates the operating cost saving potential of putting in place options for gradual internalisation. Practical examples of such options are outlined. &#; It is emphasized …