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Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly
Standing Alone: Small Business And The Global Market, Damian Hine, Stephen Kelly
Adjunct Professor Stephen J Kelly
This paper takes a multi-disciplinary approach to the exploration of the role small businesses play in the globalization of the Australian economy. We ask: do SMEs exist primarily to service the demands of their larger counterparts, relying on large firms to enter foreign markets, or do they have the ability to enter global markets as 'independent' entities, sustaining a consistent competitive advantage. A multiple case study approach has been applied to answer the research questions. Findings indicate that small firms are indeed independent and dynamic operators, crucial to Australia's economic success, and small firms are effective in entering foreign markets …
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly
The Role Of Relationship Marketing And Networking In Foreign Market Entry And Sustained Competitiveness By Australian Smes, Stephen Kelly
Adjunct Professor Stephen J Kelly
No abstract provided.