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Full-Text Articles in Marketing

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy Nov 2015

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Robert Mackoy

No abstract provided.


Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha Dec 2004

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha

Nikhilesh Dholakia

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.


Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy Dec 2004

Issues In Ecolodge Management In Latin America, Gregory Osland, Robert Mackoy

Gregory E. Osland

No abstract provided.