Marketing Commons^™

Beef : Meating The Market, Greg Sawyer, Richard Morris, Geoff Tudor

Journal of the Department of Agriculture, Western Australia, Series 4

Nearly half of Western Australia's beef production is consumed on the domestic market, but the scene is changing rapidly.

In this article Greg Sawyer, Richard Morris and Geoff Tudor review information on production systems performance, and carcase and quality measurements that may well serve wider market opportunities in the future.

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Cauliflower Exports Show Strong Growth, Dennis Phillips

Journal of the Department of Agriculture, Western Australia, Series 4

Cauliflowers were Western Australia's second most valuable horticultural export crop after carrots in 1993-94 with 11,593 tonnes exported for an estimated FOB value of $12.9 million.

Exports have increased 89 per cent in the last five years with spectacular growth in the January to March period. Western Australian exporters have effectively displaced Taiwan from the Singapore and Malaysian markets in this period to become year-round suppliers.

The crop is exported fresh by air or sea with Singapore and Malaysia accounting for more than 90 per cent of sales. Other traditional markets include Hong Kong and Brunei with small quantities going …

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

Development Of Redglobe Table Grapes For Export, Ian Cameron

Journal of the Department of Agriculture, Western Australia, Series 4

Exports wereonce a major outlet for the Western Australian table grape industry.

Over the last 20 years however, exports have fallen from 500 to 00 tonnes per year, despite an increase in the area planted to table grapes and an increase on overseas demand for our produce.

By 1993 less than 3 per cent of the table grapes produced in the State were exported.

The introduction of Redglobe, a new table grape varietyy from California, is expected to increase the export of table grapes from Western Australia to 1000t by 1997, when the variety will represent 90 per cent of …

The Agricultural Implications Of Europe 1992, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

Most farmers know only too well that the policies of national and international governments affect the prices they receive for their produce. The Europe 1992 policy is a new policy with potential to benefit Australian agriculture. The Europe 1992 policy is a set of policy initiatives being adopted by member countries of the European Economic Community (EC). The 1992 policy aims to create a barrier-free internal market among EC members by the end of 1992. All impediments to trade within the EC are to be dismantled. The Europe 1992 policy is already causing change in many European markets and is …

Live Sheep Exports : Market Update, E J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

The live sheep export trade has made an important contribution to the Western Australian sheep industry, with the value of exports peaking at $100 million f.o.b. in 1980-81. In that year Western Australia accounted for 61 per cent of the value of Australian exports of live sheep. In addition, the growth of the live export industry has contribuited to higher prices for other catagories of sheep than would otherwise have been the case.