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Articles 1 - 4 of 4
Full-Text Articles in Marketing
A Cross -Cultural Research About Advertising Practices For Self-Image Projective Products Between The United States And Thailand, Pasinee Kaewmesri
A Cross -Cultural Research About Advertising Practices For Self-Image Projective Products Between The United States And Thailand, Pasinee Kaewmesri
Theses Digitization Project
This study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women's apparel and accessories.
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
A Content Analysis Of Print Advertising From The United States And Hong Kong, Ka Man Carman Chu
Theses Digitization Project
The purpose of this study was to extend the research in cross-cultural advertising by investigating the differences in cosmetics and fragrance advertising in Hong Kong and the United States.
A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
A Comparative Study Of Product Placement In Movies In The United States And Thailand, Woraphat Banchuen
Theses Digitization Project
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Marketing International Sports In The United Arab Emirates, Khaled Mohmmed Khouri
Theses Digitization Project
The purpose of this project is to determine the feasibility of establishing a web site to promote international games worldwide through the United Arab Emirates.