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Articles 1 - 6 of 6
Full-Text Articles in Marketing
"Doing Business In China: A Framework For Cross-Cultural Understanding, Gregory Osland
"Doing Business In China: A Framework For Cross-Cultural Understanding, Gregory Osland
Gregory E. Osland
The process of doing business in The People′s Republic of China can be understood better and improved through a conceptual model that identifies and explains critical elements of their culture. An attempt is made to fill a gap in previous work by integrating anthropological and political theory, pertinent literature, and experience in the Chinese context. The model reveals the importance of understanding how communication occurs cross‐culturally through language, material objects, and non‐verbal behaviour. The critical role of interpersonal relationships in China is discussed, highlighting the important factors of guanxi, face, group orientation, and deference to age and authority. The …
Satisfaction With Airline Service Quality: Familiarity Breeds Contempt, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Satisfaction With Airline Service Quality: Familiarity Breeds Contempt, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Dr. Tamilla Curtis
The objective of this study is to investigate frequency-of-flight issues and the differences between frequent and non-frequent flyers’ levels of satisfaction and the importance attributed to overall airline service quality and select attributes. The results indicate that the level of satisfaction with overall airline quality and select attributes decrease the more passengers fly. Conversely, the level of importance attributed to airline amenities increased with flight frequency. Perceptions of airline quality may vary between different nationalities and different socioeconomic groups. Differences between the short- and long-haul flights, as well as domestic and international services could also exist. Airline managers need to …
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Regional Jet Aircraft Competitiveness: Challenges And Opportunities, Tamilla Curtis, Dawna Rhoades, Blaise Waguespack
Dr. Tamilla Curtis
The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil's Embraer and Canada's Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. …
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor
Dr. Tamilla Curtis
There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …
E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia
E-Commerce Patterns In South Asia: A Look Beyond Economics, Nir Kshetri, Nikhilesh Dholakia
Nikhilesh Dholakia
Conflicting and complex forces are shaping the diffusion patterns of the Internet and e-commerce in South Asia. Drawing upon the literature on institutional theory, we explore the drivers and inhibitors of the Internet in South Asian countries. We examine the influence of the three pillars of institutions (Scott, 1995) on the digital world of South Asia. The paper discusses how regulatory, normative, and cognitive institution–such as laws, relationships, culture, and habit–have shaped the diffusion patterns of the Internet and e-commerce in South Asia.
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha
Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Sinha
Nikhilesh Dholakia
Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.