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Articles 1 - 30 of 90
Full-Text Articles in Marketing
Recruiting Gen Z: An Emerging Talent Internship Thesis At Petsmart, Emma Jewell Symancyk
Recruiting Gen Z: An Emerging Talent Internship Thesis At Petsmart, Emma Jewell Symancyk
Marketing Undergraduate Honors Theses
During the summer of 2021, I served as the Emerging Talent intern in Human Resources for PetSmart. While this internship was virtual, PetSmart is the largest pet retailer and is headquartered in Phoenix Arizona. I served as the Human Resources intern in Emerging Talent. The Emerging Talent team is responsible for recruiting and developing the future talent of PetSmart through identifying diverse top-caliber talent and positioning the organization as an employer of choice. Over the summer, I was tasked with developing a campus ambassador program for talent acquisition to increase diversity in the variety of roles and programs that Emerging …
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Implementing A Micro-Business Internship Program In Dangriga, Belize, Shaadee Shojai
Management Undergraduate Honors Theses
Over the Summer, I was able to work with Peacework in Belize through the University of Arkansas. While I was unable to physically go to Belize due to the COVID-19 Pandemic, I feel that I was still able to learn about the culture, in both the casual and business workplace, as well as help the people of Dangriga. The goal of my project was to help consult with the Tourism Department of Dangriga to help develop their small business into businesses that were more appealing to tourists. Unfortunately, most people who own small businesses in Dangriga can’t support themselves with …
Crip Theory And Creative Briefs: Interpreting Disability In The Creative Process, Josh Loebner
Crip Theory And Creative Briefs: Interpreting Disability In The Creative Process, Josh Loebner
All Dissertations
Brands, advertising agencies and other partners collaborate through curated phases to create marketing and advertisements, but within this process, how does the creative brief shape disability inclusion or exclusion? By moving the conversation from interpreting disability representation in an advertisement or finished marketing piece, to analyzing disability at the onset of the creative process, these insights present a critical contribution to scholarship on disability, marketing and consumer culture. Framed within crip theory, the research investigates how disability identity is—or is not—manifest in a creative brief within the creative process.
Much of marketing, advertising and disability studies scholarship centers on finished …
A Sweet Future For Sugar Makery: A Deeper Dive Into Small Business Consulting, Samuel Lauritsen
A Sweet Future For Sugar Makery: A Deeper Dive Into Small Business Consulting, Samuel Lauritsen
Theses/Capstones/Creative Projects
This case study investigates a local candy store in Glenwood and Council Bluffs Iowa. Processes, consistency and concise planning promoted the rapid growth of Sugar Makery into two locations in three short years. Results from the analyses indicate that the main problem facing Sugar Makery is sustaining its differentiated strategy from new industry entrants, key recommendations to sustain its success are presented. Every company has its own strengths, weaknesses, opportunities, and threats. The key is identifying each to be able to capitalize on competitive advantages, mitigate the damage done by weaknesses, take advantage of opportunities and create plans to avoid …
Nonprofit Social Media Internships: A Handbook, Allison Laroy
Nonprofit Social Media Internships: A Handbook, Allison Laroy
College of Arts & Sciences Senior Honors Theses
This thesis examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and my own lived experiences as a social media intern, I develop a handbook for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on nonprofit social media that interns and supervisors can …
Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie
Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie
School of Professional Studies
In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …
Employee Retention Rate, Lila Sorenson
Employee Retention Rate, Lila Sorenson
School of Professional Studies
This paper addresses the following problem regarding low employee retention rates in non-profit mental health organizations, specifically at NFI. The problem at hand is that majority of staff at NFI have an average length of stay of one year or less. The purpose of this paper is to address the current problem and hypothesize factors that could impact the low retention rates. Additionally, the purpose of the paper is to brainstorm potential solutions regarding the low retention rates and suggestions of how to implement the solutions. The documents contained in this paper include data analysis of employee average length of …
Generational Differences & The Millennial Impact On Business, Micah Wittschen
Generational Differences & The Millennial Impact On Business, Micah Wittschen
Marketing Undergraduate Honors Theses
Business is the backbone of the United States of America. Often called The American Dream, citizens grow up with the idea that the possibilities are endless living in the land of opportunity. This dream also comes with the desire for a family, thus a good job is needed for financial support. It is often believed and proven that those that work hard can yield financial returns and benefit socially.
Generational differences trickle down to every aspect of life including the different trends and impacts each cohort has on business. Each generation has a different view of work and behaves differently …
Her Picture Is Worth A Thousand Words: An Investigation Into The Relationship Between Resume Photos And Perceived Morality, Hannah Daab
Honors College Theses
It was once believed that a woman’s physical appearance benefited her in many aspects of life, including her career. Following the progression of the #MeToo movement, society has seen beauty become a liability for women in the workplace. This investigation dives into this phenomenon and redirects the focus to an earlier point in the timeline of a female’s professional career: the hiring process. Specifically, this paper begins to uncover an answer to the long- standing question of whether or not a woman should include a photo of herself on her resumé or CV. Across two quantitative studies, I investigate whether …
Narrowing The Wealth And Income Gap In Poland, China, And The United States, Cyndy Carboo, Zhiling Song, Jiawei Feng, Xudong Zhu
Narrowing The Wealth And Income Gap In Poland, China, And The United States, Cyndy Carboo, Zhiling Song, Jiawei Feng, Xudong Zhu
School of Professional Studies
With the widespread of globalization, the wealth gap continues to widen globally. Due to the enormous differences in national conditions and political systems of various countries, this article selects China, the United States, and Poland as the research objects, and uses a specific time unit as the benchmark, and mainly focuses on the four directions of medical care, education, job opportunities, and pensions. A reader could understand the correlation between the wealth gap and multiple factors deeply in this article. This article analyzes the impact of income disparity on these three countries and proposes solutions to help narrow the gap …
The Impact Of Special Interest Groups On The Federal Dietary Guidelines: Consequences For American Health, Dory Mcmillan
The Impact Of Special Interest Groups On The Federal Dietary Guidelines: Consequences For American Health, Dory Mcmillan
School of Professional Studies
This research paper explores the impact of relationships between lobbyists and both the USDA and HSS, and the impact these relationships have on the Dietary Guidelines for Americans that the agencies work together to create. The paper focuses specifically on the information the guidelines present in regard to red meat consumption, and the impacts this may have on American health, and healthcare costs associated. It was hypothesized that a relationship would be found between special interest groups and the U.S. Department of Health and Human Services and/or the U.S. Department of Agriculture. Research found there was a relationship between special …
Healthy Food Portal Business Plan And Its Function Model, Alena Raupova
Healthy Food Portal Business Plan And Its Function Model, Alena Raupova
School of Professional Studies
Business planning is a tool of paramount importance in the process of company management, on the efficiency of which the future functioning of the enterprise depends. Formation of a business plan enables the team to productively and competently use existing funds and resources in their work and apply planning as a very effective management mechanism (Hamm, 2016).
The goal of this final project is to develop a business plan for a healthy nutrition portal for Bellyful LLC. Bellyful is based in Boston, USA, and the portal will be its first product. Our client is interested in researching the prospects of …
Worst Time Being Poor? The Hunger Problem In U.S. During Covid-19 Pandemic, Yuanhang Hu
Worst Time Being Poor? The Hunger Problem In U.S. During Covid-19 Pandemic, Yuanhang Hu
School of Professional Studies
Food insecurity is deeply rooted in American society during and before the COVID-19 pandemic. Food Insecurity usually associates with economic indicators, such as unemployment rate, income level, etc. Currently, there are two main tools to fight the war of hunger. The first one is the government food assistance programs. And the second one is food pantries from the private sectors of the community. Both tools are facing numerous challenges due to COVID-19. The purpose of this article is to provide rational reasons to persuade the government to enhance the benefits of the Supplemental Nutrition Assistance Program (SNAP) and use administrative …
Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori
Rcap Solutions Breach Management - Case Study, Eugene Adu-Gyamfi, Gio Al Muarrawi, Kwame Ofori
School of Professional Studies
Companies get hacked every day, and our in-scope company for this case study, RCAP Solution, was not an exception. Security incidents have increased both in volume and range in recent years, and cyber-attacks have become more sophisticated than ever before. There are so many reasons that drive this fact; one is that our infrastructure was not protected efficiently, but also attackers have become more knowledgeable in initiating advanced attacks at a scale. Additionally, the entrance of emerging technologies such as blockchain, machine learning, and the internet of things, added additional complexity to the already complex scene. Cybercriminals are using various …
A Web-Based Ai Assistant Application Using Python And Javascript, Viet Le, Tej Bahadur, Jainee Shah, Roushan Ara
A Web-Based Ai Assistant Application Using Python And Javascript, Viet Le, Tej Bahadur, Jainee Shah, Roushan Ara
School of Professional Studies
Our research is mainly based on a chatbot which is powered by Artificial Intelligence. Nowadays, Artificial Intelligence assistants such as Apple’s Siri, Google’s Now and Amazon’s Alexa are currently fast-growing and widely integrated with many smart devices. These assistants are built with the primary purpose of being personal assistants for every individual user in certain contexts. In this research, we would highlight the development process of the chatbots, features, problems, case studies and limitations.
This research delivers the information, helps developers to build answer bots and integrate chatbots with business accounts. The aim is to assist users and allow transactions …
The Killingly Mascot Case Study, Jordan Lumpkins
The Killingly Mascot Case Study, Jordan Lumpkins
School of Professional Studies
In the summer of 2019, in Killingly, Connecticut the local Board of Education voted to retire the "Redmen" mascot name it had used for nearly a century. This legislation was widely opposed and received extensive media coverage. Within a few months, the town experienced a massive political referendum where several local Board of Education members and Councilmen were replaced by single issue politicians promising to reinstate the "Redmen" name. Now holding a majority on the Board of Education, these Board members made Killingly the first school in U.S. history to reinstate a mascot after being deemed "derogatory."
It is the …
How Museum Utilize Social Media On Communication, Jiake Han
How Museum Utilize Social Media On Communication, Jiake Han
School of Professional Studies
With the development of Internet, social media became more and more popular among people. Many industries realize the importance of social media in business. Traditionally, museum concentrates more on personal visual experience, which is hard to be replaced by online media. However, museums now also put more concentrate on social media platform because it expands the way of engagement. Especially, for Coronavirus, many organizations including museums have to close. Therefore, museums have to depend more on social media platforms to communicate with audiences. This research aims at finding how different kind of social media help museum communicate and engage with …
Cvs Covid-19 Screening Website: Test Automation, Savya Rawat
Cvs Covid-19 Screening Website: Test Automation, Savya Rawat
School of Professional Studies
CVS Pharmacy is an American retail corporation, also known as, and originally named, the Consumer Value Store owned by CVS Health, it is headquartered in Woonsocket, Rhode Island. CVS Pharmacy is currently the largest pharmacy chain in the United States by number of locations over 9,600 and total prescription revenue. CVS sells prescription drugs and a wide assortment of general merchandise, including over-the-counter drugs.
Now, coming to the reason why I have selected CVS pharmacy’s website cvs.com as my case study topic is because of CVS’s response to the covid-19 pandemic’s no-cost testing strategy. Whole of the world is suffering …
The Practical Applications Of Video Games Beyond Entertainment, Jack Martin
The Practical Applications Of Video Games Beyond Entertainment, Jack Martin
School of Professional Studies
Much of the attention directed toward video games is focused on their role as entertainment. However, researchers have found that video games can have other, more practical uses for society. This thesis is designed to examine three specific examples of the practical applications of video games: video games in education, video games as accessible technology, and the social uses of video games. This project is based on pre-existing research conducted by professionals studying the aforementioned subtopics. Anecdotal stories from educators, people with disabilities, and developers are also discussed. The thesis explores specific examples of video games being used practically, and …
Transparency And Yielding Of Law Officers Reform (Taylor) Act Of 2020: Proposal For Police Reform, Marwa Alnaal, Matthew L. Anderson, Hannah Brier, Mollie Campbell, Rose Wine
Transparency And Yielding Of Law Officers Reform (Taylor) Act Of 2020: Proposal For Police Reform, Marwa Alnaal, Matthew L. Anderson, Hannah Brier, Mollie Campbell, Rose Wine
School of Professional Studies
The Transparency and Yielding of Law Officers Reform Act of 2020 (TAYLOR) proposes an example bill for law enforcement reform. During the summer of 2020, the United States witnessed civilian demonstrations nationwide calling for a change to policing. Our proposal is hoping to heed that call, offering a foundation for change that police forces and localities across the United States can utilize to rebuild trust and accountability.
The goal of the TAYLOR Act is not to defund the police; but rather, TAYLOR rethinks the priorities of the police. There can be no denying that the relationship of trust and security …
Higher Education Responses To Crisis: A Case Study Of Clark University And The Pandemic Of 2020, Lisa Gillingham
Higher Education Responses To Crisis: A Case Study Of Clark University And The Pandemic Of 2020, Lisa Gillingham
School of Professional Studies
The COVID-19 pandemic has delivered an existential challenge to universities and other academic institutions at a time when they are already grappling with other weighty issues that may alter the fabric of higher education. COVID-19 has forced these institutions to consider and employ new ways of conducting its work with a sense urgency that is unprecedented in the recent history of the academy. The rate of learning around these models is rapid, and Higher Education is ripe for change.
Clark University has addressed the pandemic with a plan to protect and pivot using strategies that support the continuation of its …
Dallas, Tx: The Staggering Wealth Gap, Macy Golman
Dallas, Tx: The Staggering Wealth Gap, Macy Golman
School of Professional Studies
In the summer of 2019, I had the privilege of serving as an AmeriCorps member with an organization called Equal Heart. One of Equal Heart’s main initiatives was to provide meals to children in underserved populations, to make sure that without school in session, these children would still be receiving food. Unfortunately, in many instances, without these meals, many of the children we served would likely not know when they would be eating their next fulfilling meal. There were certain pockets of Dallas that we would travel to everyday, places that were fifteen minutes maximum from my house, but places …
Elder Isolation In Immigrant Communities, Jessica Da Silva
Elder Isolation In Immigrant Communities, Jessica Da Silva
School of Professional Studies
This paper examined loneliness, as a measurement of perceived social isolation, in older immigrant adults. Previous research shows that older adults are more likely to experience social isolation and loneliness. Both of which have a direct correlation with their overall health (Wilson & Molton, 2010, Cacioppo et al., 2002) and mortality rates (Holt-Lunstad et al, 2015). Another international study found that immigrants in particular are at a higher risk for experiencing loneliness (Government of Canada, 2018). In this study, 35 immigrants and non-immigrants participants answered a survey which included 20 questions from the UCLA Loneliness Scale Version 3 (Russel, 1996). …
Becoming A Trauma Informed Care Organization, Katie Robery
Becoming A Trauma Informed Care Organization, Katie Robery
School of Professional Studies
The Brockton Area Mutli Services Inc or BAMSI is a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs. Founded in 1975, BAMSI is in the business of “bringing people and services together.” BAMSI transforms lives by building the capacity of individuals, families, organizations, and communities to learn, thrive, and achieve their goals. BAMSI services promote the recovery, resiliency, and self-determination of the people we serve. As a human services leader, we strive to be the provider of choice. (Duffy, 2019) With an emphasis on respect and …
Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone
Diversity And Inclusion In The Workplace; Benefits, Challenges And Strategies For Success, Margaret Leone
School of Professional Studies
In this case study I have explored the topic of diversity and inclusion in the workplace and learned how it can transform a business. When D&I is a serious business strategy supported by senior management it can help recruit and retain top talent, increase profits, and unleash creativity among other benefits. It is important to have leadership that is inclusive so they can set the tone for their staff
This case study evaluates the D&I culture at The Children’s Study Home (CHS) and explores best practices for improvement. CHS is a non-profit human service agency in Western MA, that’s mission …
A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey
A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey
School of Professional Studies
In working with the Facilitating Organization for Peer Recovery Support Services through Harbor Homes, I have found that the Recovery Community Organizations that receive support through the FO provide valuable services that help individuals that struggle with substance use disorder achieve and maintain long term sobriety and recovery. The RCOs throughout New Hampshire bridge gaps in services and treatments that are left untouched by traditional clinical methods and through regular check ins, participants at the RCOs have reported that the services provided resulted in positive outcomes in their lives. Throughout the course of this research, I found that the RCOs …
Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram
Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram
School of Professional Studies
This Case Study explores how burnout and secondary traumatic stress impact staffing, service delivery, and organizational effectiveness in a human service agency. The Case Study is focused around Ascentria Care Alliance’s Children & Family Services in Massachusetts, which encompasses three foster care programs: the Unaccompanied Refugee Minor (URM), Division of Children’s Services (DCS), and Intensive Foster Care (IFC) programs. Both individual and organizational approaches are needed to most effectively address burnout and secondary traumatic stress. Individual workers need to build resilience factors such as self-compassion and mindfulness, set appropriate boundaries with clients, engage in ongoing training, support, consultation, and supervision, …
The Mental Health Of Black Men: Stabilizing Trauma With Emotional Intelligence, Davis Brandford
The Mental Health Of Black Men: Stabilizing Trauma With Emotional Intelligence, Davis Brandford
School of Professional Studies
The purpose of this study is to explore the relationship between the impact of historical trauma and barriers on African-American males and the effects of emotional intelligence in reducing traumatic experiences. This research study is based on previous research and studies that explores the historical review of African- American oppression, trauma in black males, and mental health in the African American community. This study will utilize the historical trauma and emotional intelligence theories to explore barriers that African Americans have experienced over time and the role emotional intelligence can play to reduce trauma. It also explores the relevance of historical …
Rest Homes: Their Value On Massachusetts Healthcare Continuum, Ronald Pawelski
Rest Homes: Their Value On Massachusetts Healthcare Continuum, Ronald Pawelski
School of Professional Studies
In Massachusetts, rest homes provide cost effective care for elderly residents in a community setting. Rest homes, however, are not well-understood and the rest home industry itself suffers greatly, not only from a lack of understanding of the services they provide, but also from the strain on their financial resources due to both competition from other healthcare options and insufficient reimbursement rates for residents’ care.
The paper explores the financial challenges facing the industry and outlines the data that speaks to the value of the rest home care option for both the residents themselves and Massachusetts state healthcare budget. It …
Crisis Communication And Executive Leadership: Ethical Shortcomings In Government, Daniel Davidoff
Crisis Communication And Executive Leadership: Ethical Shortcomings In Government, Daniel Davidoff
School of Professional Studies
This research thesis project is an analysis of how and why governments fail in their attempts at crisis communication. The hypotheses tested are: there exists a negative correlation between unethical leadership and successful crisis communication practices. And governments are more likely to experience these failures due to ethical disconnects in modern politics. Research includes a review of relevant academic literature regarding crisis communication theory, as well as the ethical framework that can be applied to that theory. Cases considered are Hurricane Katrina, the choking death of Eric Garner, and the COVID-19 global pandemic. The research project concludes with a recommendation …