Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Marketing

Carnival Corporation & Plc, Ye Zhou Nov 2010

Carnival Corporation & Plc, Ye Zhou

MBA Student Scholarship

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).


Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert Nov 2010

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …


The Antecedents And Consequences Of Salesperson Deviance: A Question Of Fit, Mahmoud Darrat Jul 2010

The Antecedents And Consequences Of Salesperson Deviance: A Question Of Fit, Mahmoud Darrat

Doctoral Dissertations

The linkages between salesperson-organization fit and salesperson deviance behaviors have not received adequate attention in the marketing literature. Salespeople can be viewed as either a tremendous asset for the realization of an organization's long term goals or as a potential threat to its overall success. This research addresses the importance of managing salesperson-organization fit in mitigating subsequent anti-normative behaviors. The study employs a conceptual model of sales-specific organizational congruence factors (work/nonwork demands fit, compensation structure fit, and values congruence) which drive salesperson deviance behaviors. The study examines how deviant behaviors are employed as a coping mechanism by salespeople who do …


Successful Implementation Of Electronic Bill Payment And Presentment System- A Sadad Case Study, Mohammed A T Alsudairi, T G K Vasista Jun 2010

Successful Implementation Of Electronic Bill Payment And Presentment System- A Sadad Case Study, Mohammed A T Alsudairi, T G K Vasista

Journal of Emerging Technologies and Business Management

No abstract provided.


Triumph Tutorials Search Of The Triumphant Strategy, Nisar Joshi, Narayan Baser, Harishchandra Singh Rathod, Apurv Raval Jun 2010

Triumph Tutorials Search Of The Triumphant Strategy, Nisar Joshi, Narayan Baser, Harishchandra Singh Rathod, Apurv Raval

Journal of Emerging Technologies and Business Management

No abstract provided.


Strategy Map Perspective: Service Leadership, Ashok K. Sar Jun 2010

Strategy Map Perspective: Service Leadership, Ashok K. Sar

Journal of Emerging Technologies and Business Management

No abstract provided.


Motivations For Camp Staff To Work At Camp, Jessica M. Cresci Mar 2010

Motivations For Camp Staff To Work At Camp, Jessica M. Cresci

Recreation, Parks, and Tourism Administration

Camp staff are the heart of summer camps and can affect how the summer runs. The purpose of this study was to identify the motivations for staff to work at residential summer camps with special regard to any differences in motivations between staff who attended camp as a camper and staff who never attended camp as well as between international and national staff. This study used cluster sampling measuring 21 possible motivations. A link to an online survey was sent to eight camps as identified on the American Camp Association website. The top six motivations for staff to work at …