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Hospitality Administration and Management
Gambling industry – Marketing; Market segmentation; Nevada – Las Vegas; Target marketing; Tourism – Marketing
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Full-Text Articles in Marketing
Las Vegas Visitor Demographics: Be Careful What You Wish For, Joseph Akinsete
Las Vegas Visitor Demographics: Be Careful What You Wish For, Joseph Akinsete
UNLV Theses, Dissertations, Professional Papers, and Capstones
Targeting the correct customer is one of the most important components to owning and running a successful company. To have a great product that is marketed to the wrong customer, will result in lost profits and missed opportunities.
Over the last 20 years Las Vegas has seen two drastic changes in its target customer and visitor demographics. By the late 1980’s gaming revenue in Las Vegas was down as other areas in the country started to legalize gambling. In an attempt to stimulate visitor numbers the city was reinvented in the image of Disney. Themed hotels such as the Luxor …