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Articles 1 - 9 of 9
Full-Text Articles in Marketing
Curd, Edwin William, 1864-1923 - Letters To (Sc 2767), Manuscripts & Folklife Archives
Curd, Edwin William, 1864-1923 - Letters To (Sc 2767), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 2767. Letters to Edwin W. Curd, Cave City, Kentucky, from shoe merchants J. Benckenstein and Company, Cincinnati, Ohio. The firm discusses the terms on which Curd should act as salesman for its goods, reports, discounts, payment of his traveling expenses, etc. The issues evidently became the subject of a legal dispute between the parties.
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski
UNLV Theses, Dissertations, Professional Papers, and Capstones
This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives
Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and full-text scans for Manuscripts Small Collection 1015. Promotional letter written by Park City Hotel owner, W. G. Thomas, related to the hotel and a listing of hotel guests for 1940.
Hines, Duncan, 1880-1959 (Sc 2711), Manuscripts & Folklife Archives
Hines, Duncan, 1880-1959 (Sc 2711), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid only for Manuscripts Small Collection 2711. Envelope, postmarked 1 July 1947, printed “From Duncan Hines To” and addressed to Manager, The Elms Guest House, Jessup, Maryland. Includes Hines’s printed return address of P.O. Box 548, Bowling Green, Kentucky.
The Rise And Fall Of Bread In America, Amanda Benson
The Rise And Fall Of Bread In America, Amanda Benson
Academic Symposium of Undergraduate Scholarship
Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.
Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives
Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives
MSS Finding Aids
Finding aid and typescript (click on Additional Files) for Manuscripts Small Collection 561. Journal of a voyage from South Union, Kentucky to New Orleans, Louisiana, which was kept by Thomas Jefferson Shannon, a selling agent for and a member of the South Union Colony of Shakers. The pagination refers to the typed copy of the journal which is also indexed mainly by names and places.
The Rise And Fall Of Bread In America, Amanda Benson
The Rise And Fall Of Bread In America, Amanda Benson
Honors Theses - Providence Campus
Over the last century bread has gone through cycles of acceptance and popularity in the United States. The pressure exerted on the American bread market by manufacturers’ advertising campaigns and various dietary trends has caused it to go through periods of acceptance and rejection. Before the industrialization of bread making, consumers held few negative views on bread and perceived it primarily as a form of sustenance. After its industrialization, the battle between the manufacturers and the neighborhood bakeries over consumers began. With manufacturers, such as Wonder Bread, trying to maximize profits and dominate the market, corporate leaders aimed to discourage …
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
WKU Archives Collection Inventories
Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.